Perry Smith, former esports business director at Right Formula and founder of the org London Conspiracy, has joined creative marketing agency Hotdrop as chief operating officer (COO).
This executive hire is the first of its kind for the UK-based esports agency, which says it’s seen tremendous growth since emerging into the industry in 2019.
With a decade of esports experience held in senior management roles, Perry has led successful programmes across the world of esports, covering strategic consultancy, media rights, content distribution and event production.
Aside from Right Formula and London Conspiracy, he has also worked as esports business development manager at Multiplay, director of partnerships at Ginx TV and EMEA director of esports at Azubu.
Bringing this experience to his new role, Perry will support the development of Hotdrop’s service offering to ensure that the company continues to innovate in the space.
“I’m thrilled to be joining Hotdrop at this stage of the business having witnessed their incredible upward trajectory over the past 16 months,” said Hotdrop COO Perry Smith.
“Hotdrop has been working on exciting expansion plans, branching out in a variety of ways to ensure that we’re always offering best in class services to all of our partners.
“I think it’s fair to say that we will be a business that sets the standard at not only a service and client level, but also in creating a company culture where people can thrive, learn and progress.”
Perry’s appointment reinforces Hotdrop’s commitment to investing in people. A key part of his role within the company will be to develop the growing roster of talent and foster an environment that promotes employee wellbeing and upskilling.
Heather, who previously worked at ESL UK as marketing director, commented: “The team and I couldn’t be more excited to bring Perry into a leadership role here at Hotdrop. Having known Perry for many years, it gives me every confidence that he is not only the right fit for our team, but will also join us in driving the vision for Hotdrop forward, reaching new heights on a global scale.”
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.