Ubisoft has launched a new content channel in the UK, known as gTV, with a host of gaming personalities on board.
gTV will feature a range of original programming inspired by Ubisoft and the games industry at large, going behind-the-scenes on how games are created and celebrating the the people who make and play them, as well as the biggest events in the gaming calendar.
‘Versus’ is one of the shows on gTV. Hosted by British esports host Frankie Ward, this brings together a roster of UK Twitch and YouTube stars to compete with one another for gaming glory.
Then ‘Fragments’ is a docu-series that takes a look at human-interest stories across an array of topics in the UK esports scene. One episode will feature Endpoint founder Adam Jessop:
The first season of shows will feature, amongst others, a talk-show, hosted by Jay-Ann Lopez, with guests including Ellie Gibson, Nicola Adams, Rufus Hound and Pete Donaldson to talk about video games covering a wide variety of themes such as comedy, health or sport.
‘aRTY’ is a social-first episodic series focusing on artists’ work inspired by video games, featuring graffiti artist Flake and more to be announced.
And ‘CafeXP’ is an improvised comic entertainment show hosted by actor and comedian Babatunde Aleshe, where celebrities such as Asim Chaudhry, Elz The Witch and Julia Hardy share their passion for gaming whilst showing off their skills and undertaking some light-hearted challenges.
Ubisoft said ‘gTV is all about celebrating the cultural footprint of video games with rich content with a fun and irreverent tone’.
“It’s been a pleasure to be part of this unique project from the start in the UK,” commented Jay-Ann Lopez, gTV talk show host and CEO and founder of Black Girl Gamers.
“So many of us at Ubisoft are proud players, proud to be part of video game culture. Our intent with gTV is to honour this form of entertainment, sharing stories tied to our games, but also the ones that left a mark on us as players,” said Geoffroy Sardin, EMEA VP of sales and marketing at Ubisoft.
“We have chosen My Accomplice and So Press because we love their work and their unique way of telling inspiring and entertaining stories. We wanted to see that applied to the video games industry.”
Jamie Clark, founder at My Accomplice, commented: “We want to be first in the industry to create valuable, entertaining content that goes beyond and behind games with stories that show the positive impact of gaming. We have loved partnering with Ubisoft to bring our knowledge of authentic cultural content through into the games world and are incredibly proud of the results. We’re really excited about the UK launch this week and looking forward to what comes next.”
The channel will broadcast multiple pieces of original content per week, including documentaries, talk-shows, live shows, shorts and more. The first show took place yesterday (April 15th).
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.