Gfinity and Abu Dhabi Motorsport Management to create a jointly owned new esports racing championship

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Esports tournament provider Gfinity has entered into a five-year agreement with Abu Dhabi Motorsport Management (ADMM) to produce a new esports racing championship.

The tournament will be jointly owned by Gfinity and ADMM.

Gfinity has experienced in motorsports esports with the F1 Esports Series and Virtual Grand Prix, while ADMM has produced the Formula 1 Etihad Airways Abu Dhabi Grand Prix, and supports the ongoing investment in racing products and services.

The new racing championship will feature some of the fastest professional simulation racing drivers with a roster of teams from digital motorsport.

There will be two seasons in each calendar year, with the first season taking place in 2020. The races will be hosted by Gfinity, with drivers joining remotely from around the world competing behind the wheel of a bespoke, single seater car.

Gfinity’s ‘race control’ technology will be used for in-race adjudication and data feeds delivering insight to fans about driver and car performance.

Under the terms of the agreement, Gfinity will provide services to the championship, including production and tournament operations. ADMM and Gfinity are jointly responsible for commercialising the ERC.

Sports companies and broadcasters have had a greater involvement in esports during lockdown, and gambling companies have seen a rise, whether it’s an online casino site or betting on sports and esports.

The Gfinity Digital Media group will work with ADMM’s marketing and social media teams to build the new channels, supported by promotion from Gfinity’s existing community of 11 million users across gfinityesports.com, realsport101.com, stealthoptional.com, realgaming101.es and realgaming101.pt.

This will be supported via the Arabic language site www.RealGaming101.me, which targets gaming fans in the MENA region and was created by Gfinity in partnership with YaLLa Esports in April this year.

Al Tareq Al Ameri, ADMM CEO, said: “ADMM has a strategic focus to develop and invest in premium racing ventures and virtual racing is an important pillar in this vision. The Esports Racing Championship will welcome the very best teams and drivers from around the world to compete on a global stage at the highest level.”

John Clarke, Gfinity CEO, added: “Motorsports is a key pillar of our strategy and we are excited to be entering into a long-term partnership with Abu Dhabi Motorsport Management.

“We have a shared passion for the Esports Racing Championship and a desire to build a product that will sit alongside the biggest brands in motorsport.”

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