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Esports tournament operator Gfinity will be bringing a first of its kind experiential esports event to ViDCon London over the next few days.
15,000 young consumers will descend on the ExCel London centre for the creator expo, where brands, digital broadcasters and networks deliver talks and talent performances.
Gfinity’s event will focus on Street Fighter V. The ‘Street Fighter V Tower Climb’ will give VidCon London 2020 visitors the opportunity to take part in a rolling tournament, a race to the top of the tower to become the sitting champion.
Some will have the skills to challenge them to take their throne, while others will have a greater chance of picking a Grand National winner than taking the throne.
Visitors will also get the chance to meet and play against various creators, including YouTuber and singer Talia Mar, The Odd1sOut and YouTube prankster Lee Hinchcliffe. Also taking part are WWE NXT UK Superstars Trent Seven and Mark Andrews.
VidCon London runs from February 20th to 23rd 2020.
ViacomCBS, the owner of VidCon London 2020, will be supporting the Street Fighter V Tower Climb across its social accounts including MTV, MTV News and Comedy Central.
Gfinity’s activation at VidCon London 2020 is the first initiative launched in partnership with ViacomCBS, as the parties explore a potential strategic partnership.
John Clarke, chief commercial and brand officer at Gfinity, said: “You get one chance to make an impression at VidCon London 2020 and with the Street Fighter V Tower Climb experience Gfinity is going to leave the audience shouting out for more.
“As brands continue to see the value of experiential activations, gaming is the perfect way to engage the public. Gfinity is uniquely positioned to make these activations exciting and innovative through our creative and technology teams. We see bringing our expertise staging esports events to the experiential sector as a huge growth area for the business and our increasing work in the brand space.”
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
