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London-based start up and racing-focused organisation Veloce Esports has acquired major investment.
Eric Tveter, former Central Europe CEO of telecommunications company Liberty Global, has become an investor and the first chairman of Veloce.
His investment is part of Veloce’s angel funding round, which has now closed with further announcements due shortly. His stake increases the valuation of the multi-million pound company as it now proceeds to Series A funding.
Veloce Esports, which officially launched in June 2018, claims to be ‘the number one racing esports viewership network in the world, with a monthly audience of over 35 million’.
The org have won esports championships including the inaugural e-Race of Champions and Le Mans Esports Series, has run esports operations for F1’s Alfa Romeo Racing and Fernando Alonso’s FA Racing team and struck brand partnerships with the likes of Logitech and BenQ.
“Veloce Esports has already established itself as a leading player in the racing and general esports space. Veloce has forged an enviable and focused market position for growth and value creation in the exploding $1.1bn esports arena.”
Eric Tveter, Veloce Esports
Eric Tveter will work alongside Business Director Rupert Svendsen-Cook, Commercial Director Jack Clarke and Sporting Director Jamie MacLaurin, as they continue to expand the company internationally.
Eric has a background in media, having overseen the development and running of the Mysports channels in Switzerland, which has a collaboration with Sky Germany.
Gaining major investment is key to esports orgs looking to take their businesses to the next level. For example, the likes of Team Vitality and Excel Esports have acquired funding over the past year. Grassroots UK orgs wanting to win major million-dollar championships without funding will probably have better odds of winning the lottery.
Eric Tveter commented: “Veloce Esports has already established itself as a leading player in the racing and general esports space.
“My investment into Veloce underscores the strong operating and strategic fundamentals Veloce has demonstrated in forging an enviable and focused market position for growth and value creation in the exploding $1.1bn esports arena.”
As well as an organisation, Veloce Esports is an esports player agency, team management and industry consultancy and the rights holder to a digital media network. It was founded by Formula E Champion and ex-F1 driver Jean-Eric Vergne alongside international racing drivers Rupert Svendsen-Cook and Jack Clarke, and sports agent Jamie MacLaurin.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
