Fnatic Rising: Org rebrand academy team name and logo ahead of UK League Championship

Dom Sacco, Senior Editor

Last Updated: 12/02/2019

Fnatic have announced a new name and logo for their League of Legends academy team which will be taking part in the new UKLC tournament this week.
The academy side will be known as Fnatic Rising and have received a logo influenced by East London graffiti, ‘teenage energy’ and even the logo of rappers Wu-Tang Clan.
Fnatic made the announcement in a post on their website, saying: “The spirit of Fnatic Rising, as a name and a team, is to prove not that we are British, but that this is our proving grounds for becoming worldly. We’re not here to be normal, we’re here to shake things up. We’re not here to settle, we’re here to always go higher.”
 

“For the visual identity of this team, we wanted to make something fresh; we took a bit of ‘teenage energy’ take on the iconic Fnatic mark by adding a dash of street art/’Wu-Tang’ and aggressiveness.”
Benoit Pagotto, Fnatic

 
Benoit Pagotto, Fnatic brand director, added: “We’re super excited for our academy team to be based in London and being able to work with them more closely on all levels.
“For the visual identity of this team, we wanted to make something fresh; we took a bit of ‘teenage energy’ take on the iconic Fnatic mark by adding a dash of street art/’Wu-Tang’ and aggressiveness.
“We cannot wait to make more content with the team and make this mark live on through other mediums.”
Fnatic announced their UKLC roster at the start of the year. It includes:

• Top: Jordan ‘Shikari’ Pointon
• Jungle: Daniel ‘Dan’ Hockley
• Mid: Felix ‘MagiFelix’ Boström
• ADC: Matthew ‘xMatty’ Coombs
• Support: Tom ‘Prosfair’ Willis
• Coach: Alejandro ‘Jandro’ Fernández-Valdés

Also, technically, the likes of Rekkles, Bwipo and others from the Fnatic first team (and exceL first team for that matter) will be able to play in the UKLC.
For example, Excel announced their 10-man roster is ready for the first UKLC matches this Wednesday (February 13th):

Our 10 man roster for Week 1 of the #UKLC and Week 5 of the #LEC is as follows:
LEC
Top – @Expect74
Jungle – @Caedrel
Mid – @SpecialLoL_
Adc – @Jesklaa
Support – @Kasing
UK
Top – @Send0o
Jungle – @TaxerLoL
Mid – @ExilehLoL
Adc – @Innaxelol
Support – @MystiquesLOL

— Josh Furneaux (@Coach_Furndog) February 12, 2019

Dom Sacco, Senior Editor

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He has almost two decades of experience in journalism, and left Esports News UK in June 2025. As a long-time gamer having first picked up the NES controller in the late '80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He also previously worked as head of content for the British Esports Federation.

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