A new fan-focused esports organisation has been established in London called LDN UTD.
The org will allow fans to invest in the org via crowdfunding site Seedrs from mid-January 2019, as well as vote for the players they would like to see join them.
Fans can visit www.ldnutd.gg to upload their top plays. Then, each month, fans of LDN UTD will vote for their favourite plays and who they want to represent them in esports tournaments.
Fans will also choose which games LDN UTD will compete in, starting with Fortnite.
The org’s first free community event will be a Fortnite open tournament taking place on January 4th 2019 from 6pm to 10pm at Loading’s Server Bar in London. It will be streamed and there will be a DJ and influencers in attendance.
The four winners from the event will get to represent LDN UTD at the EStars Fortnite tournament which takes place across several UK football stadiums in the New Year.
LDN UTD have also brokered a creative partnership with 3D motion graphic design agency Observatory for branding and live event visuals. They will be shooting and producing the org’s launch promo.
“We believe there is plenty of undiscovered talent. We want to give them an opportunity to realise their dream as professional gamers.”
Oliver Weingarten, LDN UTD
In addition to this, London-based firm 1080 Media TV will be supporting the event,
providing the filming and livestreaming of the tryouts.
The org also has a link with UK-based consultancy and tech platform Edge Esports, as Edge’s founder Adam Whyte is also CGO at LDN UTD.
Adam Whyte said: “I’ve been a gamer since the original FPS Duck Hunt. Due to my age (and most likely lack of skill), I never had the chance to play professionally.
“It’s our dream to enable LDN’s young gamers and provide them with the tools to realise their ambitions to become professional gamers and represent their city on a world stage.”
Oliver Weingarten, CEO of LDN UTD, added: “We are delighted to launch LDN UTD and give gamers the chance to go from their basement to the podium.
“There are more than 2m gamers in London. We believe there is plenty of undiscovered talent. We want to give them an opportunity to realise their dream as professional gamers.
“Moreover, LDN UTD is for the fans and we want them to influence the team, the brand and the games we compete in.”
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
