Gaming component and accessory brand HyperX has signed Premier League footballer Dele Alli as an ambassador.
The Spurs and England international is a known gamer, with having streamed Fortnite with teammate Harry Kane in the past and celebrated his World Cup goal with the flossing dance. He has almost 120,000 followers on his Twitch channel.
Dele has signed a two-year deal with HyperX and will feature in marketing campaigns planned for 2019.
"I've been a gamer since I was a kid, its always been a great way for me to relax away from football," Dele said.
"I am very excited to become a HyperX ambassador. I love their product and have been using their products for a while now, becoming an ambassador was the next logical step – it made perfect sense. I'm looking forward to working with them in the future."
"I've been a gamer since I was a kid, its always been a great way for me to relax away from football"
Dele joins other HyperX ambassadors including basketball players Gordon Hayward (Boston Celtics) and the Sacramento Kings' De'Aaron Fox (Sacramento Kings) and American footballer JuJu Smith-Schuster from the Pittsburgh Steelers.
HyperX EMEA VP Paul Leaman added: "With Dele Alli already using our award-winning products on his stream, it was a natural fit for us to work together. We are very excited to welcome him to the HyperX family."
HyperX recently expanded its line-up of PC accessories to focus on console with the launch of the Cloud headset for PS4, the CloudX for Xbox One and the Cloud Earbuds for the Nintendo Switch and mobile devices.
System builder Overclockers UK and noblechairs have also supported Dele Alli in the past.
The world of football and esports continues to merge. This news comes following the announcement of the ePremier League - a FIFA esports tournament featuring clubs from the actual football Premier League.