London’s Meltdown bar could soon get its own rewards scheme for members, as well as a new print magazine.
Sophia Metz, CEO of the chain of Meltdown gaming bars, spoke about the initiative at the Digital Gaming Revolution event in Antwerp, as reported by Esports Insider.
Meltdown already hosts viewing parties and small tournaments and playing sessions, now it’s looking to enhance its offering.
Much like GAME’s Belong stores, each bar will have its own regional team logo, and ‘Tribes’ – a scheme that has the same name as GAME’s tournament initiative.
Meltdown’s Tribes will be a membership scheme, billed as ‘the world’s first esports club’, and is due to launch this month in France to start with.
Meltdown is also launching a quarterly print magazine featuring esports news and opinion, which will be available to read in its bars.
The news comes as Meltdown celebrates its fifth anniversary.
According to its website, Meltdown currently has 30 bars around the world, the majority of which are based in France.
Further reading: Check out our review of Meltdown’s London bar from last year
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
