Fnatic’s new headquarters in London has its own ‘nap pod’, provided by mattress company Casper.
The 5,000 sq ft esports home also has a gaming room, studio, board rooms, editing suites, co-working spaces, phone booths(!) and a kitchen supplied by Ao.com. ESL UK will also have some staff working from the offices. Most gamers are up to date with products and reviews, most will of read the cosy sleep’s guide to best pillows and in consequence, expect them.
Fnatic held a launch party on Friday April 28th to mark the opening of its UK headquarters in Shoreditch.
More than 600 industry people, YouTubers and streamers turned up alongside a few Fnatic players such as Johan “Klaj” Olsson.
“We’ve worked tirelessly over the last six months to make this a reality, and it’s the first time we’ll have a place we really call our home globally.”
The esports organisation teamed up with Casper on the night to create a ‘sleepeasy’ gaming chill-out room in the Fnatic Bunkr, with beds and systems set up for visitors. Note, the image above was taken at the chill-out room – it’s not a picture of the nap pod.
There was an open bar, DJs, plus Deliveroo was on hand to keep attendees well-fed with takeaways.
“Friday night was a really magical experience for us, launching our first ever developed HQ in the heart of Shoreditch,” Fnatic said in a statement.
“We’ve worked tirelessly over the last six months to make it a reality, and it’s the first time we’ll have a place we really call our home globally.”
So there’s a bed area at the Fnatic office opening party sponsored by a mattress company… #AlwaysFnatic pic.twitter.com/UStr2PYNOz
— Dominic Sacco (@Dom_Sacco) April 28, 2017
The fact that Fnatic got the likes of Ao.com, Casper and Deliveroo to add to its launch event is not surprising.
The organisation has a huge brand which it sells and markets very well, and offers a host of merchandise to fans, from clothing to keyboards, mice, headsets, books and even branded PCs.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
