This week Esports News UK heard that RFRSH Entertainment, the CSGO esports agency behind teams including Astralis, Heroic and Godsent, may have been eyeing acquisitions in the UK scene.
We heard it was thinking of buying a UK organisation and moving into the scene here.
RFRSH publicly denied the rumour in a statement sent to us. RFRSH did say it meets with several teams, but has not been negotiating with any.
Esports News UK heard from sources that RFRSH was looking to start a ‘player-owned organisation’, but this is just speculation.
“The UK will always be interesting due to the fanbase, culture and a huge potential, but we are not in the process of acquiring any UK organisation”
Steen Laursen, VP of brand management and communucation at RFRSH, said in a statement sent to us: “At RFRSH we have ambition to support and facilitate top tier teams or teams with top tier potential – and to improve both the teams’ and individual players’ performance and the total fan experience.
“The UK will always be interesting due to the fanbase, culture and a huge potential, but we are not in the process of acquiring any UK organisation and it is not something we foresee happening any time soon.”
Last December RFRSH announced it would be investing up to €30 million into esports. It hopes to launch new tournaments and expand into China.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
