Mike Ashley gets his GAME on: Could esports zones appear in House of Fraser stores?

Article contains affiliate links It’s official: Sports Direct has purchased retailer GAME in a deal worth £52m. The […]

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June 25, 2019

First Belong Arena within Sports Direct opens at flagship Lakeside store

The first Belong Arena within a Sports Direct store is opening its doors to the public. The Arena […]

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October 10, 2018

Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]

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February 12, 2018

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