Mike Ashley gets his GAME on: Could esports zones appear in House of Fraser stores?

Article contains affiliate links It’s official: Sports Direct has purchased retailer GAME in a deal worth £52m. The […]

Read More… from Mike Ashley gets his GAME on: Could esports zones appear in House of Fraser stores?

June 25, 2019
First Belong Arena within Sports Direct opens at flagship Lakeside store

The first Belong Arena within a Sports Direct store is opening its doors to the public. The Arena […]

Read More… from First Belong Arena within Sports Direct opens at flagship Lakeside store

October 10, 2018
Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Retail chains GAME and Sports Direct have struck a deal that will see GAME and Belong Arena areas […]

Read More… from Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

February 12, 2018