Sports Direct

Mike Ashley gets his GAME on: Could esports zones appear in House of Fraser stores?

Dom Sacco 25 June, 2019

Article contains affiliate links It’s official: Sports Direct has purchased retailer GAME in a deal worth £52m. The sportswear retail group also…

Esports

First Belong Arena within Sports Direct opens at flagship Lakeside store

Dom Sacco 10 October, 2018

Esports

Sports Direct to open esports areas in stores after acquiring 50% of GAME Belong

Dom Sacco 12 February, 2018

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