BLAST Brawl Stars multi-year partnership set to build new competitive scene

Hannah Marie ZT, Senior Editor

Last Updated: 11/12/2025

A multi-year deal has launched the new BLAST Brawl Stars ecosystem, intended to refresh the game’s competitive esports scene. 

BLAST now owns commercial rights to the ecosystem and plans to establish a large-scale competitive structure for the mobile action game. 

BLAST Brawl Stars launches with broadcasting and tournament plans

Following the multi-year deal’s confirmation, there are already ambitious plans in place for the Brawl Stars ecosystem. 

Previously, Supercell has maintained direct oversight regarding the esports circuit. This includes the 2024 Brawl Stars World Finals, won by Hmble and its UK Head Coach, ‘Canaan’. 

Although Brawl Stars esports has continued to grow over the past several years, Supercell has passed the reins to BLAST, with the freedom to take the title further than ever before. 

BLAST will deliver a total of 32 official esports broadcasts per year in the Brawl Stars competitive calendar. Regional splits and standalone LAN events will pave the way to the BLAST Brawl Stars World Finals in Q4 2026. 

Brawl Stars will also enjoy a refreshed, reinvigorated broadcast studio environment with an expanded talent lineup. 

Opportunities to participate in BLAST’s Brawl Stars Championship will be available in 190 countries and territories. Teams will be split across five different regions: EMEA (Europe, the Middle East, and Africa), North America, South America, APAC (Asia-Pacific), and China. 

What will the competitive calendar look like?

The BLAST Brawl Stars competitive esports calendar will be structured into two major splits, the Spring Split and Summer Split. Each Split consists of three-month-long online regular seasons. 

Each region’s strongest performing teams will qualify for the season’s standalone LAN events, alongside regional LAN Finals, for the game’s well-established esports fans to attend.

The first LAN Finals – the Brawl Cup – is already confirmed for May 2026. 

Following the Summer Split, teams that have not qualified for the Brawl Stars World Finals in the regular seasons will also have the opportunity to compete in an LCQ (Last Chance Qualifier). 

The Brawl Stars World Final marks the competitive calendar’s conclusion. 

Marking a new era for Brawl Stars esports

Representatives from both BLAST and Brawl Stars have celebrated the new esports deal. Both note it as a leap forward for engaging the mobile game’s large international fan base. 

Leo Matlock, the Chief Business Officer for BLAST, remarked that “Brawl Stars has one of the most passionate, engaged and global fanbases in mobile gaming and is a true global phenomenon for people everywhere.” 

He also expressed on behalf of BLAST:

 “We’re thrilled to partner with Supercell to deliver a new competitive entertainment product that matches the game’s incredible energy. This multi-year commitment enables us to innovate around formats, storytelling, standalone live events and broadcast – driving a new era of entertainment for players and fans worldwide.”

Reflecting on the landmark progress that the BLAST Brawl Stars deal brings to the game, Kim Jensen, Esports Manager for Brawl Stars, observed:

“It’s been seven years since we globally launched Brawl Stars and it’s been wild. We’ve come a long way with our esports programme and we’re proud of that, but we need to keep taking big swings.”

For Brawl Stars, their latest big swing towards BLAST’s management should allow a more structured competitive ecosystem to flourish.

Hannah Marie ZT, Senior Editor

Hannah is a journalist specialising in the esports, gaming, and technology sectors. Working for outlets such as Dot Esports, Esports Insider, and of course ENUK, she has developed a love for wider esports, Apex Legends, and advocating for women's esports initiatives. You may have seen her at various esports and gaming events, including ALGS LANs, ESI London, EGX, and watch parties.

All Posts By Hannah Marie ZT