Britannia rules the track as sim racing star Jimmy Broadbent becomes brand ambassador for GT Omega

Jimmy Broadbent partners with GT Omega.

Content creator, sim racing driver, and self-proclaimed “degenerate sim racing YouTuber”, Jimmy Broadbent, has partnered with Scottish-based sim racing equipment provider GT Omega.

The partnership will see Jimmy Broadbent use and promote GT Omega’s various sim racing accessories. Likewise, the brand will support the content creator in his endeavours as a sim racing content creator and racing driver.

Broadbent and GT Omega have also hinted at exciting new projects together, which have been teased to be revealed later this year.

In a statement about the partnership, Broadbent expressed: 

“I’m always trying to champion accessibility in sim racing. I think it should be for everyone—not just for people with fifty billion-trillion pounds. The guys over at GT Omega really share that sentiment. It’s awesome to be working together to try and get as many people into our hobby as possible.”

Amongst the support from fans, some were quick to notice the not-so-subtle egg reference, hearkening back to a reply made by the sim racer on social media back in 2021, as pointed out by his talent manager, Mitsouko Anderson.

Broadbent is the latest to partner with GT Omega, alongside fellow Brits Graham Day, Rory ‘EERIEISSSS’ Alexander, Naomi ‘Just Hun’, Dale ‘MrDaleJE’ Eastman, and Jack Davidson.

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