According to a new report, women in the gaming sector earned on average 32% less than men with the same job did in 2024.
Is there still a gender pay gap in the gaming sector?
A new report has shed light on the significant pay gap between genders in the gaming sector as females still earn only a fraction of what male creators do.
Collabstr completed the survey, with the annual report taking a closer look at 100,000 creators and 40,000 advertisers. The report was conducted between January 1st, 2024 and December 15, 2024.
The findings discovered that the influencer market is dominated by women with 72% of the market women and just 28% male.
While there are significantly more female influencers in the industry than there are male, the gender pay gap still very much favours men.
“We’ve seen a clear disparity in collaboration rates between male- and female-identifying influencers in the gaming space,” Collabstr co-founder Kyle Dulay said on the report. “On average, male gaming influencers earn about $234 per collaboration, while female influencers earn roughly $160 – that’s a 32% pay gap.”
The report did find that the pay gap between genders may be slowly going down, as female Twitch streamers earn 27% less than males in the same role.
“While the playing field is slowly leveling out on platforms like Twitch, the overall industry still has a long way to go toward pay equity for creators.” Dulay continued.
It is clear that while certain platforms may be closer to closing the gap than others, the gender pay disparity remains a huge problem within the gaming sector as a whole despite women dominating the market.
Collabstr 2024 report findings
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The influencer industry is expected to grow by 12.12% to $22.2 billion this year
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The global creator economy is projected to grow from $191 billion (this year) to $528.39 billion by 2030
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Brands in 2025 spend around $202 per influencer collaboration
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Females continue to dominate influencer marketing, holding a 72% share of the market while males take up just 28%
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On average, male creators are paid $73 (32%) more than female creators for the same job
