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European esports organisation OG Esports have today announced the appointment of British esports executive Daniel Sanders as their new Chief Executive Officer (CEO).
Dan joined OG as Chief Commercial Officer (CCO) in August 2023, following stints at the likes of Luckbox, Tencent Games, Red Bull, Faceit and Dignitas, from 2007 to 2023.
The org said Dan’s promotion to CEO ‘marks a pivotal moment in the company’s growth’.
“Daniel Sanders brings a wealth of leadership experience from renowned companies like Dignitas, Tencent Games, and Red Bull,” OG said in a press release today.
“Over the past two years, he has also played a key role at OG Esports as CCO, helping shape the organisation’s strategic direction and success.
“With a background in corporate strategy and a deep understanding of the esports industry—bolstered by his experience as a former professional player—Daniel is uniquely equipped to lead OG Esports into its next chapter. One focused on broadening the organisation’s impact in the esports world and continuing its mission to inspire, empower, and unite through passion and community.”
“We have an incredibly exciting future, and I am extremely excited to help realise that vision with such a passionate and talented team.”
Daniel Sanders, OG Esports
Dan Sanders added: “I’m incredibly proud and honoured to be asked to lead OG.
“OG has such a strong and positive philosophy, that has always resonated and aligned with my vision for the industry, and possesses one of the most powerful brands in esports.
“We have an incredibly exciting future, and I am extremely excited to help realise that vision with such a passionate and talented team.”
The news comes one month after OG bid farewell to Brit Allen ‘Bonkers’ Cook, who was OG’s General Manager for Dota 2.
Related article: We interview OG Bonkers and Falcons Grant ahead of their big ESL One Birmingham match-up
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
