Listen to the audio version of this article (generated by AI).
Update: After two weeks of livestreams from over 800 creators and 10 million views, the 2024 Jingle Jam has raised £2.7 million for its eight charity partners, which included War Child and Campaign Against Living Miserably (CALM).
More than 350 content creators have already signed up to take part in this year’s Jingle Jam 2024 event, raising money for eight charities.
The Christmas gaming charity drive will take place once again this year, from December 1st to 14th.
The global gaming community will be fundraising for Campaign Against Living Miserably (CALM), War Child, Autistica, Wallace and Gromit’s Grand Appeal and Whale and Dolphin Conservation (WDC), as well as new charities Cool Earth, Sarcoma UK and The Trevor Project.
Big names confirmed to host Jingle Jam fundraising streams for the first time include TommyInnit (supporting Sarcoma UK), Talia Mar (supporting CALM), Jack Manifold (supporting CALM), Kiwo (supporting War Child) and Tubbo (supporting Autistica).
Other Jingle Jam stalwarts such as RTGame and The Spiffing Brit are also confirmed, as are the event’s founders The Yogscast, who will be live every day for the whole two weeks of the event.
Also confirmed are creators including Mr Beardstone, Bekyamon, Harrie Silver, Broadsword Gaming, KiriothTV and Badlinu. More world-famous content creators are due to be announced in the coming weeks.
Jingle Jam unites the world’s best games, creators, and their communities for two weeks of entertainment that power a lifetime of change.
Hundreds of creators and gamers across the world will stream, create content and beyond to fundraise for Jingle Jam’s partnered charities and their vital projects: from protecting whales, dolphins, and the rainforest, to funding cancer research, suicide prevention, and more.
Jingle Jam is supported by diverse communities of fundraisers from all over the world, and participation is open to any creators who want to take part.
Registered fundraisers unlock the Jingle Jam Games Collection, a selection of games which donors receive when they give £35 or more. Specific details of the collection this year are still to be revealed.
In previous years, participating creators have reported that by offering their supporters the famous Jingle Jam Games Collection as a reward during Jingle Jam streams, they have raised double compared to other fundraising streams they’ve hosted. Jingle Jam 2022 raised £3.4m, and last year, it raised £2.7m.
To join the creators listed above and register as a fundraiser for Jingle Jam 2024, visit the Jingle Jam Tiltify page.
CALM appoint Yogscast’s Harry Marshall as new ambassador
Update: November 15th 2024
Suicide prevention charity, Campaign Against Living Miserably (CALM), has announced that content creator and Head of Network for The Yogscast, Harry Marshall (also known under his creator names Hrry and Brry), will join the charity as its latest Ambassador.
He will kick-start a conversation about suicide in the UK and raise awareness for CALM’s work.
The announcement comes as CALM embarks on a three-year partnership with Jingle Jam, which Harry helps organise.
CALM and Harry also today announce the Creator Mental Health Toolkit, developed in collaboration with creators and moderators to give them the resources they need to support their communities, 87% of which turn to gaming to help with stress relief and 68% to avoid isolation and loneliness.
Data shows that one in five people will have suicidal thoughts in their lifetime, with someone dying by suicide every 90 minutes on average in the UK. But suicide can be prevented with the right support and interventions, CALM says. One of those tools is talking about suicide to stop the stigma silencing people’s struggles and preventing people from seeking help.
On becoming a CALM Ambassador, Harry said: “Becoming a CALM Ambassador is a huge honour and another example of CALM’s commitment to both the creator industry and the gaming space. For the past three years, I’ve had the pleasure of working closely with CALM, helping them fundraise through Jingle Jam and develop their support for creators. They have an unparalleled desire to learn and a deep commitment to young people online.
“Online gaming communities provide invaluable support and entertainment to people going through tough times. It’s inspiring to see CALM understand the value these communities hold and help champion the overwhelmingly positive impact our online spaces have on the world. Gaming is good; it’s really that simple.
“As a creator myself, it’s comforting to know that CALM is there to provide resources and support to the people in my community who need it. Conversations around mental health happen all the time online and being equipped to help is invaluable.
“It’s an absolute pleasure to help champion a cause that’s so dear to my heart and stand together with CALM against suicide. It’s only together that we can help people end their misery, not their lives.”
Harry Marshall, Yogscast
CALM’s Digital Communities & Partnerships Lead, Michael Jarvis, commented: “Harry has been a pivotal part both in the development of our Creator Mental Health Toolkit and through our partnership with Jingle Jam. Both of these initiatives are huge – Jingle Jam brings in vital funds at a time charities are really feeling the squeeze as a result of the cost of living crisis, whilst the Creator Mental Health Toolkit reaches into the creator community to expand our impact even further by giving them potentially life saving-tools.
“The creator and gaming community is an exceptional one but the creators at the heart of it often find themselves carrying the burden of people reaching out to them for help and not being sure what is best to do – Harry is doing amazing things for CALM to help us be there for that community, making it a powerful ally in our fight to help people end their misery and not their lives.”
Need help? Campaign Against Living Miserably (CALM) hosts a life-saving suicide prevention helpline and provides vital online mental health resources for anyone who needs them. There’s more at thecalmzone.net.
Related articles:
- Riot and GaGOD team up for Make-A-Wish UK charity stream, with custom Valorant Spike Xbox up for grabs
- UK’s first full-time Gamer-in-Residence hired to play video games with patients in Glasgow’s Royal Hospital for Children
- Movember and Blast Premier partner to improve mental health in esports
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
