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Livestreaming platform Noice has announced a rewards programme for new creators in the UK and Europe, offering financial incentives with a twist.
Following two funding rounds, Noice is now opening up this beta service to new creators in what it’s calling an industry first.
Noice will enable monetising creators in the UK, EU, and EEA to earn Noice Partner Reward Units (PRUs), which give streamers the opportunity to participate in the platform’s future success.
When creators on Noice increase their viewership, hours watched, engage with their viewers and various other reward events, they earn PRUs. These PRUs offer creators a financial interest in the company’s success and can be converted to cash if and when Noice lists on a stock exchange or is acquired for money.
“New ways to earn mean creators are already doubling their earnings on Noice. And offering creators a financial stake on the success of the platform means creators are true partners on Noice.”
Jussi Laakkonen, Noice
Noice said: “Currently, creators on streaming platforms can be demotivated by fluctuating advertising and subscription revenues, while smaller creators’ access to sponsorships is limited, making it harder to diversify revenue. Noice offers the best monetisation opportunity for creators, more creators than any other platform are eligible to earn – a non-exclusive platform model with a 70/30 revenue split. Combined with new ways to earn by selling virtual items on Noice, creators can multiply their earnings to create a more sustainable income.”
Noice entered closed beta last year, encouraging viewers to ‘play the stream, not just watch’ a channel, by predicting what will happen next, turning the stream into a multiplayer experience.
The platform currently supports streamers playing titles including Apex Legends, Dead By Daylight, EA Sports FC 25, Fortnite and Valorant.
Jussi Laakkonen, co-founder and CEO of Noice, said: “At Noice, we are rethinking livestreaming to create new opportunities for creators. When viewers also play, they are more engaged with the creator.
“New ways to earn mean creators are already doubling their earnings on Noice. And offering creators a financial stake on the success of the platform means creators are true partners on Noice.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
