Anna Baumann joins esports agency Get In as strategic advisor

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UK-based creative marketing agency ‘Get In’ has this morning announced the appointment of esports executive Anna Baumann as a strategic advisor.

Anna has held roles including Executive Vice President of Esports at RektGlobal/Infinite Reality, Managing Director and General Counsel at Rogue, and offers esports legal services as an attorney.

In a press release, Get In said: ‘With a wealth of experience in legal support, business development, and strategic planning, Anna will play a pivotal role in guiding Get In’s continued growth and success.

‘Anna brings a diverse background and in-depth esports understanding, having held key positions in various sectors, where she demonstrated her expertise in navigating complex legal frameworks and driving strategic and creative initiatives.’

The news comes four months after Nathan Edmonds founded digital-focused agency Get In.

“Anna’s expertise and insights will be instrumental as we scale our operations and elevate our client partnerships,” said Nathan Edmonds, Founder of Get In. “Her strategic vision and legal acumen will not only strengthen our team but also enable us to navigate the ever-evolving marketing landscape with confidence.

“Tech and sports are natural expansions for us and we’ve already executed on a handful of projects since launch. MENA also makes a lot of sense for us and I see Anna playing a big part in helping us facilitate that region.”

Anna Baumann added: “I am thrilled to collaborate with Get In, which prioritises creativity and innovation. Contributing early to Get In’s unique and authentic voice in the esports space and supporting its already impressive growth in the marketing space is going to be a very fulfilling journey for me.”

The agency says it has made huge strides in only a few months since its inception, helping service clients including Red Bull, Faceit, Santander, Esports Insider, Platform Bar, Lightyear Frontier and ESG Gaming.

The agency has grown to a team of five, with three part-time staff and two full-time employees.

Dom Sacco

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.

As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.