New research has revealed the UK’s highest-earning TikTok content creators, as well as the most popular gaming influencers on TikTok overall, with some earning over £5,000 per post.
The research, conducted by the team at Slingo, looked at the social interaction and posts of TikTok gamers to discover who has entered the TikTok hall of fame, as well as the highest-earners in terms of estimated revenues.
Who are the UK’s highest-earning TikTok content creators?
Known for his fun lip-syncs and quirky food-tasting videos, Kyle Thomas is the most followed content creator in the UK with more than 32 million followers. The 18-year-old has also secured over a whopping 1.5 billion likes on TikTok. Due to his level of popularity, it is estimated that he makes around £28,682 per post.
Next on the list is the TikTok twin sensation Jamil and Jamel Neffati, coming in second place as one of the UK’s most followed influencers. Keeping up with the latest TikTok trends, these social media stars have accumulated over 431 million likes and currently have a following of almost 18 million. As a result, it is estimated that they earn around £15,087 per post.
Abby Roberts, said to be one of TikTok’s biggest beauty creators, takes third place on the list of the UK’s highest-earning TikTok content creators. The 21-year-old from Leeds is well-known for her make-up talents. Her account currently has nearly 17 million followers and over 1.4 billion likes. With this level of success, it is estimated that Abby makes around £14,036 on each post.
The full top ten highest-earning TikTok content creators in the UK are as follows:
| Rank | Profiles | TikTok Handle | Followers | Likes | Posts | Estimated earning per post (GBP) |
|---|---|---|---|---|---|---|
| 1 | Kyle Thomas | @kylethomas | 32,200,000 | 1,500,000,000 | 9,213 | £28,682 |
| 2 | Jamil Jamel Neffati | @neffatibrothers | 17,800,000 | 431,200,000 | 988 | £15,087 |
| 3 | Abby Roberts | @abbyroberts | 16,900,000 | 1,400,000,000 | 2,047 | £14,036 |
| 4 | Shauni | @itzshauni | 16,800,000 | 519,600,000 | 4,876 | £14,755 |
| 5 | Joel M | @joelmagician | 16,600,000 | 377,300,000 | 993 | £13,678 |
| 6 | Holly H | @hollyh | 16,000,000 | 395,000,000 | 1,142 | £13,098 |
| 7 | Evie Meg | @thistrippyhippie | 14,700,000 | 525,800,000 | 1,618 | £12,766 |
| 8 | Rhia | @rhia.official | 14,300,000 | 397,900,000 | 2,178 | £12,103 |
| 9 | Zhong | @zhong | 13,900,000 | 404,700,000 | 1,030 | £12,517 |
| 10 | ThePoolGuyml | @thep00lguy | 13,200,000 | 246,600,000 | 441 | £11,357 |
TikTok’s most popular gaming influencers
The most popular TikTok gamer is an American gamer who goes by the name of ‘Lucky Maker’ the gamer currently has over 6.5 million followers and an impressive 57.3 million likes on TikTok. Lucky Maker is expected to make £5,245 per post.
Austyn Brown follows in second place with a total of 5.8 million followers and 221.4 million likes. It is estimated that the American Game Developer earns £4,767 per post.
Manny Chetrit, a gamer from Canada, comes in as the third most popular TikTok gaming influencer. Going by the name @fortnitetiktoks38 on TikTok, the gaming content creator currently has 2.5 million followers on the platform and 35.7 million likes. As a result, he makes approximately £1,999 on every post.
| Rank | Name | TikTok Account | Followers | Likes | Earnings Per Post |
| 1 | Lucky Maker | @lucky.maker | 6.5M | 57.3M | £5,245 |
| 2 | Austyn Brown | @ajrbrown | 5.8M | 221.4M | £4,767 |
| 3 | Manny Chetrit | @foretnitetiktoks38 | 2.5M | 35.7M | £1,999 |
The UK has a host of talented content creators in esports and gaming, with Tundra one of several esports orgs with a solid content creator line-up.
The full study, including the most popular and highest-earning TikTok content creators (who are also celebrities) can be found at slingo.com/blog/lifestyle/tiktok-earnings-report. ENUK also has a TikTok account which you can follow on the Esports News UK TikTok page
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
