London-based esports organisation Excel Esports have announced a new partnership with UK-based bank and financial services provider HSBC UK.
The partnership welcomes HSBC UK as the esports organisation’s Official Financial Services Partner and Financial Health Provider, working together to support young people and entrepreneurs build financial skills to make the most of their money.
With an overarching ambition to promote financial health and education to Excel fans, the partnership aims to ‘break down financial stigmas and help to drive an uplift in financial literacy’ amongst Gen Z, Gen A and Millennials.
The collaboration will also utilise Excel’s talent roster, young professionals and entrepreneurs that will face the challenge of how to manage significant wealth at a young age.
A press release stated that HSBC UK has a commitment to helping people build their financial health, having supported the delivery of financial literacy programmes for more than 35 years.
“We’re incredibly excited to be partnering with Excel, working together to help young people and entrepreneurs build financial skills and make the most of their money now and in the future.”
Becky Moffat, HSBC UK
In 2022 the bank helped more than 445,000 young people build financial skills through their partnerships and the HSBC UK Education Network.
There’s HSBC’s financial education hub for those aged 25 and under, and a financial fitness section for those aged above 25.
HSBC UK ‘excited’ to partner with Excel Esports
Becky Moffat, Chief Marketing Officer at HSBC UK, said: “We’re incredibly excited to be partnering with Excel, working together to help young people and entrepreneurs build financial skills and make the most of their money now and in the future.”
Tim Reichert, CEO of Excel Esports, added: “We’re proud to partner with one of the most respected and recognised financial organisations in the UK. We believe that HSBC UK aligns with our values around innovation and financial health.
“Excel and HSBC UK are committed to working together to help promote financial health amongst young people in the UK and we’re excited to support our community through this new financially minded avenue to help our fans live more rewarding and experience-led lives, centred around their love of gaming and esports.”
HSBC UK joins a string of partners at Excel includingJust Eat, JD Sports, Sony Inzone, PC Specialist and EE.
The news comes after Excel made changes to their 2023 LEC team following a disappointing winter season.
Related article: Excel Esports announce women’s Valorant team
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
