14% of Brits (one in seven) say they’ve noticed an increase in the price of video games and consoles, according to new data from YouGov.
The poll, from the start of this year, indicates that people are still noticing rising prices across a range of categories, from energy bills to groceries, clothes and more as the cost of living increases.
A whopping 90% of Brits have noticed an increase in grocery costs within the past few months, 85% are aware of recent energy bill rises, 58% have noticed fuel increases and more.
A third of Brits have noticed an increase in consumer electronics costs, and 14% have noticed a video games price rise.
You can see more in YouGov’s chart below:
Video games price rise hits multiple formats and markets
The news comes after Sony last summer announced a PS5 price rise in markets around the world including the UK, as well as Sony, Microsoft, Nintendo and others announcing a rise in the cost of some new games from around $60 to $70.
In the UK, some new games are priced around this too (a quick check of the PlayStation Store lists FIFA 23 as £69.99 and Hogwart’s Legacy as £64.99, for example).
YouGov said in its report: “Many consumers indicate they are noticing price increases in several forms of entertainment, including out of home leisure such as cinema or concerts (43%), media streaming services (42%), consumer electronics (33%) and video games (14%).”
The news comes after YouGov recently found that UK gamers are more likely to frequent the gym than non-gamers.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
