Twitter has published an update revealing the UK’s most-talked about esports organisations on the popular social media bird app this year.
For the first half of 2022, from January to the end of June, UK Twitter users tweeted about US esports giants Faze Clan the most, followed by big European rivals G2 Esports and London-headquartered Fnatic.
Other UK-based esports organisations featured in the top ten list on Twitter included Excel (in fifth place) and London Royal Ravens (in seventh place).
Optic, 100 Thieves, Cloud9, TSM and Toronto Ultra also made the cut.
Shifting our attention to the esports category 👀
— Reece (@rbrown) July 12, 2022
First up in the U.K, the most Tweeted about esports team of the H1 has been…@FaZeClan 🎉🎉🎉 pic.twitter.com/t5eF4dLiYE
Two Call of Duty League names in Ravens and Ultra show that the UK has a solid Call of Duty (CoD) fanbase, something which has been the case for years now, what with the region’s console-centric background.
Speaking of which, FIFA is another game that’s been popular specifically in the UK for many years. In fact, CoD and FIFA are the two best-selling video game franchises in the UK to date.
FIFA is the fourth most-tweeted about game in the UK of 2022 so far, with Genshin Impact (whose UK University Invitational was recently won by UCL) taking the number one spot, followed by Wordle and Elden Ring.
Final Fantasy, CoD and Fortnite followed in fifth, sixth and seventh place respectively.
Data from Twitter also showed that the UK is among the countries that tweet the most about gaming (with UK listed ninth). Japan, the US and Korea took the top three spots:
What about global Twitter data? Who are the most tweeted-about orgs and esports players around the world?
There were almost 1.5bn tweets about gaming in the first half of 2022, a rise of 36% year-on-year.
- Most tweeted-about game: Genshin Impact
- Most tweeted-about gaming personality: Colon56N
- Most tweeted-about esports tournament: CBLoL
- Most tweeted-about esports player: FalleN
- Most tweeted-about esports organisation: LoudGG
You can see the full list and other gaming top tens of 2022 in this Twitter thread by Rishi Chadha, Twitter’s global head of creator and gaming content partnerships.
Earlier this year, UK Fortnite player FaZe Mongraal was named the most talked-about esports player on Twitter of 2021.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
