US-based esports training business Valhallan seeks UK franchise partners as part of global expansion

New esports concept Valhallan is looking for UK-based franchisees to offer its training programs on our shores as it looks to expand from the US.

Valhallan’s esports training program, dubbed ‘the Legendary Path’ gives players access to esports arenas and takes them on a nine-level, 18-month customisable journey that develops gaming and life skills like leadership, teamwork, sportsmanship and community engagement’. 

Based in Houston, Texas, the Valhallan team said in a press release it has years of experience building platforms, curricula, training systems and franchise brands.

The company has awarded 13 franchise locations in its first month of franchising across markets in North Carolina, South Carolina and others along the East Coast, with the first openings slated for the fourth quarter of 2022.

Valhallan is also targeting prospective franchisees in additional states, including Texas, California, Florida, New Jersey, Arizona, Nevada and Louisiana, as well as the UK, where it’s seeking franchisees.

Valhallan says it offers franchisees and their teams access to compete across the country from inside and outside of Valhallan. It’s been launched by FranchiCzar, a developer of software and services designed to help franchise brands scale their growth.

“We are taking a front-row seat in the explosive gaming community and the multi-billion dollar esports industry. The Carolinas and broader East Coast are a perfect debut with more states and the UK to follow,” said David Graham, CEO of Valhallan and its parent company FranchiCzar. “Our goal is to be the only partner you need to run a successful esports business.

“Valhallan is born out of this massive demographic of young people who love video games and the growing demand from parents and players for healthy outlets with great facilities, coaching, training and tournaments.

“When you look at where young people spend their free time, it’s evident that gaming dominates. The Valhallan franchise uses today’s top games, combined with learning modules, that teach players how to play better and gain valuable life principles.”

The initial investment for a Valhallan franchise is approximately $52,950 to $201,400 in the US. Valhallan says prospective franchisees in the UK can contact Valhallan for pricing information.

Dom Sacco

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.

As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.