CAA Sports, a division of entertainment and sports agency Creative Artists Agency (CAA), has signed global esports organisation, T1 Entertainment & Sports (T1), and its star player, Faker (Lee Sang-hyeok), for exclusive sponsorship and endorsement representation.
T1 Entertainment & Sports field rosters in League of Legends, Valorant, Dota 2, Super Smash Bros and Overwatch. Their League of Legends team are currently playing in MSI 2022 in South Korea.
Pro gamer and esports personality Faker joined T1 in 2013, helping his team to win three World Championship titles and ten LCK titles. Throughout his almost decade-long career, he has achieved more than any other player leading T1’s League of Legends team. Faker has partnered with brands including Razer, Nike and Red Bull.
Faker said: “I am excited that T1 will be represented by CAA Sports in various sponsorship endorsements and activities. I hope that the fans are excited about this endeavor, too.”
“CAA Sports has a long history of supporting and growing the careers of iconic athletes and brands. As T1 continues to break records and dominate across the industry as a global leader in esports, we are looking forward to joining forces with the greatest sales organisation in the world,” added Joe Marsh, CEO at T1 Entertainment & Sports.”
“I am excited that T1 will be represented by CAA Sports in various sponsorship endorsements and activities. I hope that the fans are excited about this endeavor, too.”
Faker
Adrian Staiti, president at CAA Sports APAC, commented: “With Faker remaining dominant in his position leading T1’s flagship League of Legends team, T1 are poised to set new records and change the game, making it an optimal marketing platform for brands.
“We are thrilled to represent T1 and Faker, and look forward to accessing our resources in sports, entertainment, and culture to grow their respective commercial programs and further develop T1 globally.”
CAA Sports Property Sales has also delivered global and regional brand partnerships for client Riot Games’ League of Legends and Valorant.
CAA has expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.
It was founded in 1975, is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, Beijing and other locations.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
