League of Legends and Valorant publisher Riot Games has opened a new office in Reading, UK.
This will act as a base of operations for its EMEA publishing team and Northern Europe publishing team.
Riot recently hired Will Attwood to work on competitive experiences across Northern Europe for all Riot titles. Will previously worked at Ubisoft on the likes of the UK and Ireland Nationals, and at ESL UK, where he worked on the ESL League of Legends Premiership and more.
Will reports in to Ellie Reed, another recent hire who will be looking after Riot’s marketing communications for the UK and Nordics.
Riot currently has eight positions open at its Reading office, including EMEA consumer products lead, various senior brand managers, a marketing communications strategist and more.
Riot’s UK and Northern Europe activities of course include the League of Legends European Regional League, the NLC, which is run by Freaks 4U, as well as Polaris, the recently announced Valorant Regional League for Northern Europe. And in EMEA, Riot has the LEC, other European Regional Leagues and more.
Riot said: “Our Northern Europe publishing team builds relationships with players in the UK, Ireland, and the Nordic countries. From communications to competitive experience and everything in between, we create, manage, and amplify local connections between players and products.
“Our EMEA publishing team leads all of Riot’s country publishing teams in the region. We are part of a larger pan-EMEA team that aspires to help Riot become the most player focused game company in the world.”
Riot has now closed the Riot London office which opened back in 2017, but the Riot office in Dublin, Ireland, remains open. This focuses on business operations, development, engineering, localisation, and player support.
Late last year, Riot announced plans to open a second site in Dublin.
“As global esports explodes in popularity, Riot Games finds itself in need of new production and operations workflows that better serve our multi-product future with LoL esports, Valorant Champions Tour, Wild Rift esports and more,” Riot previously said in the Dublin office page on its website.
“As part of our drive to continuously innovate and advance our digital broadcast and production capabilities, Riot Games is excited to expand our global footprint to include this new Remote Production Broadcast Centre (RBC) in Dublin.”
Related article: Riot Games CEO outlines business’ future with five-year plan
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.