Prime Gaming, Amazon Prime’s destination for gamers, has today announced an exclusive two-year shirt sponsorship with EFL League Two’s Stevenage FC.
The sponsorship will run until the end of the 2022/23 season and will see the Prime Gaming logo appear on both the home and away kits of football club Stevenage.
Stevenage will debut the new shirts during the club’s pre-season friendly game against Crystal Palace on July 23rd. Replica shirts will be available to pre-order from the Stevenage club store from today (July 22nd).
The news comes after Stevenage FC completed its two-year partnership with Burger King. The Stevenage Challenge saw gamers in 13 countries score goals with Stevenage in FIFA to win Burger King meals, making Stevenage FC become the most used team in the game at the time.
“We are excited to partner with a club like Stevenage, that much like Prime Gaming, is ambitious, innovative and places an emphasis on being customer-obsessed,” commented Larry Plotnick, GM of Prime Gaming.”
Larry Plotnick, Amazon Prime Gaming
“We are excited to partner with a club like Stevenage, that much like Prime Gaming, is ambitious, innovative and places an emphasis on being customer-obsessed,” commented Larry Plotnick, GM of Prime Gaming.
“Stevenage has a great reputation for building a passionate and loyal community which aligns very much with our ambitions. As customer focused organizations both serving passionate communities, we think this is a great fit. We have a lot of exciting plans in the coming months.”
Stuart Dinsey, Stevenage FC director, added: “This partnership with one of the biggest companies in the world is hugely exciting. Our values are closely aligned and just like gamers, we want to try and reach the next level, having plenty of fun along the way.”
Every month, Prime Gaming members receive exclusive in-game loot for certain titles, free games, a free subscription on Twitch, plus everything else included with an Amazon Prime membership.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
