Pixel Bar, the Leeds-based esports and video game bar, has announced it’s hosting a community League of Legends tournament, with live finals taking place on Sunday September 26th 2021.
It will feature a minimum prize pool of £1,000 and is part of a partnership with esports viewing party service Cooldown.
The city-centre bar, which opened in 2019, regularly hosts community esports tournaments on its 10 gaming PCs.
This Pixelbar Cup tournament will see its prize pool split between the four teams who qualify for the live finals, with plans to grow the prize pool before the finals take place. Qualifiers will be online and the finals will be offline at Pixel Bar.
Pixel Bar director Craig Ryan said: “We’re delighted to be partnering with Cooldown to bring one of the biggest UK esports events of the year to Pixel Bar. This event is open to anybody in the UK and we hope to see some rising talent making it to the live finals later this year.
“Alongside our regular community events, we hope that larger events such as these can help develop the UK grassroots esports scene. We’ve already secured an official peripheral partner for the event but are keen to speak with other interested sponsors and partners to help grow the event.”
Registration for the tournament is open until the end of July, with online qualifiers taking place weekly from August 2nd onwards.
The top 4 teams from the online bracket will battle for the prize pool at Pixel Bar in front of a live audience.
Cooldown is a new platform launched by drink and brewing company AB InBev – allowing esports fans to find and set up their own viewing parties in local bars across the UK.
Joshua Koffel, esports expert at AB InBev, said: “Pixel Bar is the most popular esports bar in the UK. With their history of hosting community League of Legends events, we wanted to help them achieve their goal of hosting a UK-wide event. We expect to have a huge audience in attendance to cheer on the finalists on September 26th.”
You can sign up to the Pixelbar Cup on the Cooldown website here

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.