Tournament organiser WePlay Esports has opened a sales office in the UK – what it says is ‘one of the key regions’ for the company’s growth.
WePlay will focus on brand integration and attracting new partners from its new London office, as well as developing its own esports ecosystem and supporting its products and services.
WePlay Esports is an esports media holding company with existing offices in the US, China and Ukraine. It combines esports, media and entertainment, has focused on media rights sales and runs a variety of tournaments and LAN finals.
The company – founded in 2012 – has put together tournaments in Dota 2, CSGO, League of Legends, Mortal Kombat and World of Tanks.
Yevheniia Tymofieieva, head of business development at WePlay Esports (pictured left) and Warren Lincoln, business development officer and a key representative of the sales office in the UK (right) have spoken about their aims to help brands get the most out of their partnership with WePlay Esports.
“Many brands have had to adapt to working in a pandemic and are moving sales online, so they will benefit a lot from new advertising platforms such as esports tournaments.”
Yevheniia Tymofieieva, WePlay Esports
“Having a sales office in London makes it easier for us to work with UK companies, local offices and hubs,” said Yevheniia.
“Of course, we are interested in cooperation with endemic brands, but we also see an interest in esports from outside the industry: from FMCG to car manufacturers and financial services.
“Many brands have had to adapt to working in a pandemic and are moving sales online, so they will benefit a lot from new advertising platforms such as esports tournaments.”
Warren added: “I’m excited about the opportunity to support the ambitions that WePlay Esports has as a global company. The development of creative production solutions still remains its main goal.
“I am confident that together, we will create integration concepts that will prove efficient for our partners in the long run. This is how business should be done in the entertainment and gaming industry.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
