Sector Six Apparel, an esports merch company with operations in the US and Australia, has now formed a UK subsidiary.
Sector Six Apparel Ltd. will see the company provide esports merch, apparel, jerseys and ecommerce services to customers in Europe.
Operations will include European fulfillment and distribution, European-based customer service and support, as well as the option for people to pay for goods in euros and pounds.
Formed in 2016, Sector Six focuses on the amatuer and collegiate esports merchandising markets. It was founded in 2016 and became part of the We Are Nations Group in 2018.
We Are Nations is a company specialising in esports consumer products and retail, with locations based in the US, UK and Australia, as mentioned.
“We’ve spent the last four years finding our voice in this industry,” saud Josh Whatley, co-founder of Sector Six.
“We don’t want to be the Nike or Adidas of esports, we want to be the Sector Six of esports. We are excited to open up our European production and fulfillment and give the region quality product and service with less hassle.”
Josh Whatley, Sector Six Apparel
Patrick Mahoney, CEO of We Are Nations, commented: “I’m excited that Josh and Zack are now able to expand their reach. Their hard work and the products and services that they have created certainly deserve to be scaled.
“My second ever esports event was an amatuer Call Of Duty event. It was clear that those teams came to play hard and represent, and they looked good and proud to be doing it. I’m happy to be part of this culture through Sector Six – it’s the literal backbone of our industry.”
The European portal is now live at www.sectorsixapparel.co.uk.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
