New online gaming platform Bast allows fans to challenge sports celebs in 1v1 matches, including Akinfenwa, Leicester players and FIFA champion MS Dossary

Dom Sacco, Senior Editor

Last Updated: 04/09/2020

A new gaming platform has launched to bring gamers of all abilities into direct competition with celebrities.

Bast says it’s the only platform that connects players and talent directly through competitive gaming.

It features a host of sports talent, including Wycombe Wanderers striker Adebayo Akinfenwa, footballer and YouTuber David Meyler, freestyler Andrew Henderson, FIFA world champion MS Dossary, defender Danny Simpson and Leicester City players Demarai Gray, Ayoze Perez and Wilfred Ndidi. 

Gamers can compete against them from home across a range of games including Call Of Duty, FIFA 20 and UFC 3. They can log on to the platform and pay to book a time slot with them.

The cost of a Bast experience is set individually by each personality. For example, a match against Akinfenwa costs £100 while Ayoze Perez costs £75.

Akinfenwa commented: “Bast is a fresh and exciting new gaming platform which allows us to connect with fans and gamers directly. The personalised experience is going to re-shape gaming and change esports like never before.

“I’m looking forward to being able to challenge fans to a game of FIFA… and seeing if anyone can beat my 99 physicality rating. #BeastMode – bring it on!”

Myler added: “When I’m not playing on the pitch, I’m competing online. I’m hugely excited by the launch of Bast and can’t wait to compete against fans on the platform.”

Bast has been worked on by Blueprint Sports & Entertainment, a management and marketing agency for talent and brands representing the likes of Tony Adams MBE, Christian Fuchs, Tallia Storm and more.

There’s more info on the Bast website

Dom Sacco, Senior Editor

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He has almost two decades of experience in journalism, and left Esports News UK in June 2025. As a long-time gamer having first picked up the NES controller in the late '80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He also previously worked as head of content for the British Esports Federation.

All Posts By Dom Sacco