UK grassroots esports organisation LDN UTD has announced Sree Varma as a new minority investor.
Sree is CEO of sports industry networking platform and community iSportconnect, and now he’s a part of LDN UTD, which fields a team in the League of Legends UKEL.
The news comes just over a month after LDN UTD announced that former ESL UK exec Jacob Harrison had joined as the org’s chief gaming officer.
Oliver Weingarten, CEO of LDN UTD, said: “I am delighted to have Sree on board to support LDN UTD and our values.
“From the outset of our discussions, it was clear that Sree and I were aligned on how esports can be used as a positive mechanism to address societal issues at the same time as building out and engaging the grassroots gaming community.
“I’ve known Sree and been involved in iSportconnect events for a number of years, and have huge respect for his entrepreneurial skillset. I look forward to working collaboratively with Sree to build out LDN UTD’s investor and partnership roster, and also to see how he fares in a game of FIFA!”
Sree Varma (pictured above) said:
“By using esports to better the community LDN UTD are crafting a fantastic message that really resonates with the general public.”
Sree Varma
“I am delighted to become a part of the organisation as I believe there is a definite need for a company such as this, and I see huge potential for growth over the coming years, particularly as esports becomes a more central cog in the sporting world.
“The management team of Olly and newly appointed Chief Gaming Officer, Jacob Harrison, are poised to deliver on LDN UTD’s values, and I look forward to contributing.”
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He has almost two decades of experience in journalism, and left Esports News UK in June 2025.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He also previously worked as head of content for the British Esports Federation.
