Raven, the esports apparel brand that makes jerseys for orgs like Excel Esports, has announced it’s closed a $1.4m seed round with a US-based private equity fund.
Raven says its immediate focus is to ‘rapidly increase its global market share and drive product innovation to help shape the future of apparel within esports’.
The capital raised will enable Raven to develop its service offering across product design, manufacturing, marketing and logistics for the professional and grassroot esports markets.
“We are tremendously proud to have grown within the esports ecosystem and with a board that has numerous years of experience in the industry, we are in a great position to fulfil our goals.”
Sam Wells, Raven
Raven will also look to expand its team which includes hiring across Europe and North America, while developing new technologies to improve the consumer buying experience.
Raven CEO Sam Wells commented: “We have an ambitious strategy for the future of Raven. The capital raised provides us with the platform to execute our vision through the continued development of performance-based products that cater to the needs of professional gamers, communities and grassroots-based programmes.
“We are tremendously proud to have grown within the esports ecosystem and with a board that has numerous years of experience in the industry, we are in a great position to fulfil our goals.”
Raven makes jerseys for a host of esports organisations including Excel, Rogue, London Royal Ravens, Belong Arenas and more.
The company also has an esports jersey creator to allow customers to design their own custom creations.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
