UK esports organisation Reason Gaming is back in the hands of its former owner.
Adam Heath – who also runs UKCSGO, the UK Esports Awards and Rasta Gaming – has regained ownership of the org from Gfinity.
Reason first joined the Gfinity Elite Series just over two years ago, a tournament which is now seemingly dormant.
Esports News UK understands that Gfinity took a controlling share of Reason Gaming as well as rights to the brand back in 2017, to help it grow and enter the Elite Series without the entrance fee.
Reason had a good impact in the Elite Series, ending Season 2 as Rocket League and franchise champions. Now Adam Heath has retained ownership of the org after talks with Gfinity.
“In the past it has normally been me trying to fill every role required to run an organisation, and that is tiring and counter-productive as you can never give one role your full focus. That is why I am pleased to announce two very talented individuals that will be joining me in running Reason Gaming.”
ADAM HEATH, REASON GAMING
Adam Heath said in a post on the Reason website: “Over the last two-three months I have been in negotiations for me to reclaim the full control of Reason Gaming from our silent partner, so we can move forward with our post Gfinity Elite Series plans.
“We have a lot of things planned over the coming months so keep an eye on our social media for updates!”
The org has a number of Street Fighter V players and plans on expanding into other titles in the future.
Reason has also brought on board Steve ‘Undacuva’ Allen as sales and marketing director and Graham ‘messioso’ Pitt as operations director.
You can read more about the news on the Reason website.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He has almost two decades of experience in journalism, and left Esports News UK in June 2025.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He also previously worked as head of content for the British Esports Federation.
