British influencer and streamer Tom ‘Syndicate’ Cassell has partnered with hardware brand Scuf Gaming for a series of branded controllers.
The SCUF Impact Syndicate (pictured) is available now priced at £139.99, while the SCUF Vantage Syndicate is exclusive to North America and costs $199.95.
Aspecial edition SCUF Prestige Syndicate for Xbox One and PC will become available later this year.
Syndicate played a key part in the creation process of the new controllers, adding his own personal touch. Each controller spotlights Syndicate’s trademark lion logo, accented with gold and silver tones, and is crafted to improve player performance and boasts numerous customisable features.
This partnership is a celebration of a joint anniversary: Syndicate launched his first YouTube channel nine years ago, the same year Scuf Gaming invented the SCUF controller.
Since then, Syndicate has grown to become one of the most famous internet personalities worldwide, with millions of fans across YouTube, Twitch and other platforms.
“This is a relationship many years in the making. I’ve used SCUF controllers since I started playing Call of Duty and uploading my games back in 2011,” Tom Cassell said. “I’m excited to bring my fans a controller that is not only sleek and stylish but can improve their play just like it enhances mine.”
“I’ve known Tom for nine years and throughout this time he has been an avid user of SCUF controllers. We talked about a partnership many times, so to finally create a SCUF Syndicate controller was a memorable milestone for both of us,” said Duncan Ironmonger, CEO of Scuf Gaming.
“He understands what SCUF stands for because he is a user first and a partner second. These new controllers represent that unique, organic relationship, over nine years in the making.”
Three years ago, Syndicate was involved in a YouTube controversy involving him promoting skin trading site CSGO Lotto but failing to disclose his ownership of it.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.