London-based agency branches into esports, partners with KaSing

Dom Sacco, Senior Editor

Last Updated: 03/02/2017

League of Legends pro player Raymond “KaSing” Tsang has signed up with London-based agency Red Monkey Collective.
It marks the talent management, sponsorship consultancy and brand strategy agency’s first move into esports.
The company pairs up brands with talent and companies, and works on developing a client’s PR image and communication strategies.
For example, in the past it has worked with Adidas, Puma, Gillette, GoPro, Jeep and others.
KaSing is currently without a team after leaving Team Vitality.
It’s likely Red Monkey will help secure brand sponsorship deals for KaSing.

We are delighted to announce our first eSports partnership!

Welcome to the collective, @kasinglol.#EULCS pic.twitter.com/DX41GHcMzn
— RedMonkeyCollective (@WeAreRedMonkey) February 2, 2017

Dom Sacco, Senior Editor

Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He has almost two decades of experience in journalism, and left Esports News UK in June 2025. As a long-time gamer having first picked up the NES controller in the late '80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He also previously worked as head of content for the British Esports Federation.

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