League of Legends pro player Raymond “KaSing” Tsang has signed up with London-based agency Red Monkey Collective.
It marks the talent management, sponsorship consultancy and brand strategy agency’s first move into esports.
The company pairs up brands with talent and companies, and works on developing a client’s PR image and communication strategies.
For example, in the past it has worked with Adidas, Puma, Gillette, GoPro, Jeep and others.
KaSing is currently without a team after leaving Team Vitality.
It’s likely Red Monkey will help secure brand sponsorship deals for KaSing.
We are delighted to announce our first eSports partnership!
Welcome to the collective, @kasinglol.#EULCS pic.twitter.com/DX41GHcMzn
— RedMonkeyCollective (@WeAreRedMonkey) February 2, 2017
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
