TV broadcasters Sky and ITV have each pumped £1.55m into Ginx TV, with the option to acquire more of the business at a later date.
Ginx owns UK and Ireland 24-hour TV channel Ginx eSports TV which went live this summer.
Ginx eSports TV broadcasts global eSports tournaments as well as offering a range of different gaming shows. The channel has already brought on a host of guests from the UK eSports scene including caster Tridd, Team Dignitas and many more.
The schedule includes coverage of Turner’s ELEAGUE tournament, FACEIT’s eSports Championship Series and Valve’s Dota 2 International, which GINX eSports TV covered live from its new King’s Cross studio.
Other content partners will include Riot, Activision, EGL, Gfinity and more will be announced.
Ginx eSports TV is now on Sky channel 470, after rebranding from Ginx TV which aired on Virgin Media channel 290.
Ginx is also available to Sky Q customers via the online video section of the Sky Q EPG.
Outside the UK & Ireland, Ginx is apparently distributed to an additional 23m households, making it the largest eSports TV channel in the world, reaching 37m homes.
Emma Lloyd, group director of business development and strategic partnerships at Sky, commented: “We’re really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of eSports and its audience.
“At Sky we are committed to bringing new programmes and channels such as Ginx eSports TV to support and extend our leadership position in content.”
Sky has also invested in the Drone Racing League, which will be shown on Sky Sports Mix, TRX, the online marketplace for TV rights and fuboTV.
Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.