Mac from Mad Lions begins selling his trademark ‘Guardian Lions’ ties made in the UK

James ‘Mac’ MacCormack, British League of Legends head coach for Mad Lions in the LEC, has made his […]

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January 14, 2022
GAME sells Belong Gaming Arenas brand to Vindex, which hopes to open 500 stores in the US and 1,000 more globally over the next five years

Vindex, the esports venture set up by MLG co-ofunders last year, has today announced it’s acquired the Belong […]

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July 29, 2020
GAME opens 7 new 'Belong' stores with competitive gaming zones inspired by Multiplay Insomnia

UK retail chain GAME has taken another step towards esports with a new chain of ‘Belong’ competitive gaming stores. […]

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December 15, 2016