Ladbrokes Review & Promo Codes for 2025
- Min. Deposit £5
- Mobile App Yes
- UKGC License 54743
- Banking PaysafeCard, Visa Debit, Instant Bank Transfers, Apple Pay
Matteo Farina, Senior Editor
Last Updated: 27/10/2025
Elliot Law, Senior Editor
Fact-checker
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This Ladbrokes review reveals how the iconic UK bookmaker stacks up in 2025, including its latest promo codes and features. You’ll get a clear look at in-play betting, Bet Builder, daily boosts, and casino games.
In addition, our expert insight is available throughout, helping you make smart, confident choices before you bet.
Ladbrokes earns a 97 Epic rating for its all-around bookie and casino experience. With roots dating back to 1886, this UK giant combines heritage with modern innovation. Punters can expect competitive odds, deep market coverage, and one of the most intuitive live betting platforms around.
- Sports Betting 97 - epic
- Casino Games & Features 96 - epic
- Poker 95 - epic
- Mobile App 95 - epic
- Payment Methods 96 - epic
- Customer Support 96 - epic
Key Takeaways – Ladbrokes
Established and Trusted (Since 1886)
Ladbrokes has over a century of experience in the betting industry, making it one of the most trusted and recognisable names in the UK.
UKGC License
Fully licensed and regulated by the UK Gambling Commission (54743), ensuring a secure and fair betting environment for all UK players.
Wide Range of Offerings
From sports betting and live casino to poker and virtual sports, Ladbrokes provides a comprehensive selection to suit every type of player.
Attractive Promotions
New and existing customers can enjoy regular offers, including free bets, enhanced odds, and exclusive Ladbrokes promo codes.
User-Friendly Platform
The website and mobile app are intuitive and easy to navigate, providing a seamless betting experience on all devices.
Multiple Payment Options
Supports a variety of deposit and withdrawal methods, including PayPal, debit cards, and bank transfers, for convenience and speed.
Strong Customer Support
Our customer service is responsive and helpful, available through live chat, phone, and email to resolve queries quickly.
Responsible Gambling Tools
Ladbrokes provides a comprehensive suite of tools, including deposit limits, time-outs, and self-exclusion options, to promote safe and responsible gambling.
About Ladbrokes
Ladbrokes is one of the most established and recognisable leading gambling sites in the UK, with its roots dating back to 1886. Initially known for its high-street betting shops, the brand has successfully transitioned into the online space, offering a comprehensive platform for sports betting, casino games, poker, bingo, and other gaming options.
Fully licensed and regulated by the UK Gambling Commission (UKGC), Ladbrokes operates with a strong emphasis on player safety, fairness, and responsible gambling. Whether you’re betting on the Premier League, spinning the reels in the casino, or enjoying a game of poker, Ladbrokes provides a trusted and seamless experience across desktop and mobile devices.
Ladbrokes Sports Betting Sign-Up Offer – £30 in Free Bets
New UK customers can claim £30 in free bets when depositing and wagering £5 at Ladbrokes.
We’ve covered all the details of the offer in our 2025 Ladbrokes review. Here’s what you need to know.
Key Details:
- Only available to new UK & ROI Ladbrokes members registering for their first account.
- Minimum deposit required is £5.
- Place cumulative qualifying bets totalling £5 on any sport at minimum odds of 1/2 (1.5) within 14 days.
- Free bets awarded total £30: four £5 free bets for any sport + two £5 free bets for Bet Builder markets.
- Some payment methods are excluded, including certain prepaid or virtual cards.
- Free bets are valid for 7 days once credited.
This offer is ideal if you’re new to sports betting and want a low-stakes way to explore Ladbrokes.
Claim & BetLadbrokes Casino Sign-Up Offer – £30 Welcome Bonus
New UK customers can claim a £30 Casino Bonus when playing £10+ on qualifying slots at Ladbrokes.
- Deposit & Play: Register a new account, deposit any amount (excluding some payment methods), and wager £10+ on eligible slots or live casino games.
- Bonus Credit: Get a £30 Casino Bonus with a 40x wagering requirement that you can fulfil on Big Bass Splash, Eye of Horus, and several other popular titles.. Accept within 14 days and use within 30 days.
- Eligibility: New Ladbrokes Casino players only. One welcome offer per customer.
How to Redeem or Use a Promo Code on Ladbrokes
Redeeming a promo code on Ladbrokes is quick and easy. Follow these steps to activate your bonus and start playing.
Check if a Promo Code is Needed
Not all Ladbrokes offers require a promo code. Visit the Promotions page to see if the deal you want needs one. Many bonuses, including welcome offers, are applied automatically.
Register or Log In
New players can create an account using the ‘Join Now’ button and complete the registration form. Existing members should log in before claiming any offer to ensure smooth activation.
Enter a Promo Code (If Required)
If your chosen offer includes a promo code, enter it during registration, deposit, or when placing a qualifying bet. Always double-check the terms to ensure accuracy.
Meet the Qualifying Criteria
Most promotions have simple requirements, such as a minimum deposit or qualifying bet. Read the offer terms carefully to make sure your wager meets the conditions.
Enjoy Automatic Promotions
Many Ladbrokes bonuses activate automatically once you’ve met the criteria—no code needed. Just follow the instructions listed for each offer.
Track and Use Your Bonus
Free bets or spins are credited to your account once unlocked. Use them before they expire, usually within seven days, and track progress in your Promotions tab.
Need Help? Contact Support
If a promo code or bonus doesn’t apply correctly, reach out via live chat or email. The Ladbrokes support team can quickly resolve any promotion-related issues.
Ladbrokes Bonus Key Terms & Conditions
Ladbrokes bonuses are available to UK and Irish customers aged 18 and above, with one offer allowed per household or device. Most sports betting and casino bonuses require an initial deposit or a qualifying bet (e.g., bet £5, get £20), and some payment methods, such as PayPal or Skrill, may not be eligible. If a promo code is required, it must be entered during sign-up or the deposit process.
Qualifying bets must meet minimum odds and cannot be cashed out or voided.
Bonuses like free bets or spins usually expire within 7 days and may have wagering requirements before winnings can be withdrawn. Free bet stakes are not returned, and offers may be limited to specific games or markets.
In addition, Ladbrokes may request ID verification and reserves the right to modify or cancel offers at any time. Always review the full terms before making a claim.
Ladbrokes Pros and Cons
- Well-Established Brand – Trusted UK bookmaker with over 100 years of industry experience.
- Licensed and Secure – Fully regulated by the UK Gambling Commission.
- Diverse Betting Options – Offers sports betting, casino, poker, bingo, and virtuals.
- Generous Promotions – Regular free bets, price boosts, and welcome offers.
- User-Friendly Interface – Easy-to-navigate website and mobile app.
- In-Play & Live Streaming – Watch and bet on live events across multiple sports.
- Multiple Payment Methods – Supports PayPal, debit cards, and more.
- Strong Customer Support – Responsive help via live chat, phone, and email.
- Responsible Gambling Tools – Includes deposit limits, self-exclusion, and reality checks.
- Some Payment Restrictions – Certain bonuses exclude e-wallet deposits.
- Wagering Requirements Apply – Some promotions come with playthrough conditions.
- Interface May Feel Dated to Some – While functional, it lacks the modern flair of newer platforms.
Ladbrokes Sports Betting Review
1. Extensive Sports Coverage for UK Punters
Ladbrokes ranks among the best betting sites for UK punters thanks to its broad selection of betting markets. You’ll find everything from football and horse racing to greyhounds, tennis, cricket, golf, and niche sports like darts and snooker. No matter the event, Ladbrokes offers solid depth and variety across domestic and international competitions.
2. Football, Racing & More
Whether you’re betting on the Premier League, Wimbledon, or the Cheltenham Festival, Ladbrokes has you covered. The site delivers competitive odds across all the major fixtures, along with enhanced prices on select matches and races. There’s something for every sports fan here — from weekend accumulators to midweek underdogs.
3. In-Play Betting with Real-Time Odds
Ladbrokes excels in live betting, offering dynamic in-play markets that shift as the action unfolds. Odds are updated in real time, allowing punters to react to goals, injuries, or momentum swings as they happen. It’s ideal for bettors who like to stay involved beyond kick-off or first pitch.
4. Watch and Wager with Live Streaming
Selected sporting events are available to stream directly through the Ladbrokes site or app. This lets you follow your bets as they unfold, adding extra excitement to the in-play experience. Football, tennis, and horse racing are among the events regularly shown.
5. Custom Bets with Bet Builder
The Bet Builder feature allows users to create personalised, multi-outcome bets within a single match. Combine markets like first goalscorer, total corners, and final result into one tailored wager. It’s a great tool for punters who like control and creativity when building their bets.
Ladbrokes Casino Games & Features
1. Slots & Jackpots
Ladbrokes Casino boasts a vast library of online slots, ranging from classic three-reel games to modern video slots, featuring a variety of special effects, including wilds, multipliers, and bonus rounds. Popular titles mirror those you’d find at other top casino sites, such as Fishin’ Frenzy, Eye of Horus, and Big Bass Bonanza. For players seeking life-changing wins, a wide selection of progressive jackpots is also available, including Jackpot King and Age of the Gods, offering prizes that can reach into the millions.
2. Table Games
Traditional casino players will enjoy a solid lineup of table games at Ladbrokes. You’ll find multiple versions of blackjack, roulette, baccarat, and poker with adjustable stake levels to suit beginners and high rollers alike. Each game features smooth graphics, realistic gameplay, and clear rules, making the experience both immersive and user-friendly.
3. Live Casino
Ladbrokes Live Casino is powered by industry-leading providers, including Evolution Gaming, which offers high-quality streaming and professional dealers. Here, players can enjoy real-time action in games like Live Blackjack, Live Roulette, Crazy Time, and Lightning Baccarat. Live chat features and multiple camera angles create a genuinely interactive and authentic casino feel.
4. Game Shows & Speciality Games
For something different, Ladbrokes also offers a variety of casino game shows and unique titles. These include crowd-pleasers such as Crazy Time, Monopoly Live, and Deal or No Deal Live, which combine luck and entertainment with the opportunity to win big. These games are ideal for players seeking a more casual or social gaming experience.
5. Mobile Casino Experience
The Ladbrokes Casino is fully optimised for mobile, accessible via both browser and a dedicated app. Whether on Android or iOS, the mobile platform consistently delivers smooth gameplay, fast load times, and intuitive navigation across all games. Players can enjoy a whole casino experience on the go without sacrificing quality or functionality.
6. Exclusive & Branded Games
Ladbrokes regularly features exclusive titles and branded slots that you won’t find on every site. Games themed around popular TV shows, movies, or custom Ladbrokes-exclusive content help keep the library fresh and engaging for regular players.
Ladbrokes Poker
1. A Trusted Name in Online Poker
Like several other leading online poker sites, Ladbrokes delivers a solid experience through the reputable iPoker network. Known for its strong liquidity and variety, the platform caters to both beginners and high-stakes players. Expect a steady flow of games, 24/7 availability, and a secure, UKGC-licensed environment.
2. Variety of Games and Tournaments
Whether you prefer Texas Hold’em, Omaha, Sit & Gos, or multi-table tournaments (MTTs), there’s a format to suit your style. Buy-ins range from micro-stakes to higher-level events, allowing players to pick tables that fit their budget. Quick-play and deep-stack options are both available.
3. Key Features That Enhance Play
Ladbrokes Poker supports multi-tabling, detailed hand histories, and note-taking on opponents—ideal for players aiming to improve their edge. Built-in filters help you find the right games fast, while table customisation adds a personal touch to your setup.
4. Promotions, Rakeback & Rewards
New players can claim a poker-specific welcome bonus, while regulars benefit from ongoing rakeback deals and leaderboard races. Loyalty is rewarded through tournaments, cash incentives, and exclusive events that keep things competitive and engaging.
5. Clean Interface & Mobile Support
The platform is designed for seamless play on both desktop and mobile. You can access the poker client through iOS and Android apps or via browser, with full functionality and secure payment options integrated throughout.
6. Play Safe with Responsible Gambling Tools
Ladbrokes takes player safety seriously, offering tools like deposit limits, time reminders, and self-exclusion options. As a UKGC-regulated operator, it ensures fair play and secure transactions at every level of the poker experience.
Ladbrokes Mobile App Review
1. Fast, Feature-Rich Mobile Betting
The Ladbrokes betting and casino apps deliver a fast, smooth experience for both punters and casino players. Built for iOS and Android, it mirrors the desktop site with optimised performance and intuitive navigation. It’s perfect for punters who want quick access to betting markets on the go.
2. In-Play, Streaming & Bet Builder on Mobile
Sports fans can place live bets, stream events, and build custom wagers—all from the palm of their hand. The app covers full markets across football, tennis, horse racing, and more, while handy features like Bet Builder and cash out keep things flexible.
3. Mobile Casino Access Anytime
The app includes hundreds of slots, jackpots, table games, and live dealer rooms—all easily launched from a single tap. Performance remains slick even during fast-paced live sessions.
4. Easy Payments & Account Management
Managing your account is simple, with deposits, withdrawals, and balance tracking available in just a few taps. You can also contact customer support directly through the app if needed.
5. Security & Convenience Built In
The Ladbrokes app supports secure login via fingerprint or Face ID, helping protect your account on mobile. With real-time notifications and stable performance, it’s a reliable tool for mobile-first betting and gaming.
Ladbrokes Payment Methods
Deposit Methods
- Mastercard Debit
- PaysafeCard
- Skrill
- Apple Pay
Withdrawal Options
- Instant Bank Transfers
- Mastercard Debit
- Visa Direct
Ladbrokes Customer Support
1. 24/7 Live Chat Support
Ladbrokes offers round-the-clock live chat, making it the fastest and most convenient support option. You can access it via the website or app by heading to the “Help & Contact” section. Live agents are available at any time of day to assist with betting, payments, or account issues.
2. Email Contacts for Specific Queries
General queries can be sent to [email protected], while more specific concerns are handled via dedicated addresses. Use [email protected] for account-related questions and [email protected] for issues involving the betting exchange. Response times vary but are generally within 24–48 hours.
3. Phone Support for UK and International Users
UK customers can call 0800 731 6191 for general assistance, 0800 777 888 for sports betting help, or 0800 032 1133 for casino queries. International users should dial +44 208 429 7971 or check the website for region-specific numbers. Calls are free from most UK landlines and mobiles.
4. Social Media and Help Centre
Ladbrokes is also responsive on social media. You can contact the support team via Facebook Messenger or on Twitter/X (@LadbrokesCare). For self-service, the online Help Centre offers guides on deposits, withdrawals, account verification, and more.
5. Office Locations in the UK
Ladbrokes’ main UK office is based at Imperial House, Harrow, HA2 7JW. They also have a presence at Stratford City, London E20 1EJ. While customer service is primarily handled online or by phone, these addresses may be useful for correspondence or verification.
Ladbrokes Responsible Gambling Tools
Ladbrokes promotes safe and responsible play with a wide range of tools that help customers stay in control of their betting habits.
Deposit Limits
Set daily, weekly, or monthly limits to manage how much you deposit. Increases include a 24-hour cooling-off period for added protection.Time-Outs
Take a short break from betting to keep gambling safely, by setting a timeout lasting from 24 hours to 6 weeks. Your account will remain inaccessible during this period.Reality Checks
Receive on-screen reminders at set intervals showing how long you’ve been playing. These notifications encourage balanced, time-aware gaming.Self-Exclusion
Exclude yourself from all Ladbrokes products for at least six months. During exclusion, your account is locked, and marketing communications stop.GAMSTOP Integration
Ladbrokes fully supports the UK’s GAMSTOP scheme, helping players block access to all gambling sites registered with their personal details.Professional Support
Get confidential help from trusted partners like GamCare, BeGambleAware, and Gambling Therapy. Each offers independent advice and support for anyone affected by problem gambling.
Ladbrokes vs Other Competitors
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|---|---|---|---|
| Betting Odds (Out of 10) | 7.5 | 7.5 | 8.5 |
| BOG (Best Odds Guaranteed) | Yes | Yes | Yes |
| Number of Sports | 41 | 41 | 35 |
| Minimum Deposit | £5 | £5 | £5 |
| Maximum Withdrawal | £50,000 | £50,000 | £100,000 |
| Mobile App Available | Yes | Yes | Yes |
| Slots Selection (Out of 10) | 8.5 | 8.5 | 8 |
| Live Dealer (Out of 10) | 8 | 8 | 8.5 |
| PayPal Accepted | Yes | Yes | Yes |
| Live Chat Available | Yes | Yes | Yes |
| Bonus | Bet £10 Get £30 | Bet £5 Get £30 | Place a £5 bet on sports and get £30 in free bets |
| Play Now | Play Now | Play Now |
Is Ladbrokes Safe?
Yes, Ladbrokes offers one of the safest casinos and sports betting platforms, trusted by millions of users across the UK and beyond. It is fully licensed and regulated by the UKGC, which ensures the company adheres to strict rules around fairness, security, and responsible gambling.
The site uses TLS encryption technology to protect all personal and financial data, safeguarding your transactions and account activity. Ladbrokes promotes responsible gambling through a variety of protective tools, including deposit limits and self-exclusion options, ensuring that any bonus is valid and used responsibly.
With a long-established history dating back to 1886, Ladbrokes continues to maintain a strong reputation for safety and player protection.
Our Verdict
Ladbrokes stands out as a trusted and reliable platform that combines an extensive range of betting markets with a strong commitment to player safety. Its long-standing history in the industry, coupled with modern features like odds guaranteed, TLS encryption, and responsible gambling tools, ensures a balanced and secure experience for users.
The platform caters to both casual and seasoned bettors, offering competitive odds, user-friendly navigation, and plenty of promotional offers. While no platform is without minor flaws, with its range of sports promotion, Ladbrokes’ dedication to fairness and innovation solidifies its position as a leader in the betting industry.
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Matteo Farina, Senior Editor
Matteo is a seasoned writer and editor with over a decade of experience. This, combined with his deep industry knowledge—ranging from casino reviews and game strategy to regulatory insights—makes him a trusted voice in the field. He offers insights in an engaging and reader-friendly manner, ensuring you get all the details you need to start your online gambling journey.
This article has been Fact-checked by Elliot Law
We prioritize accuracy, objectivity, and depth in every piece of content we produce. Our rigorous editorial standards ensure that all information is carefully sourced and fact-checked. Each article is meticulously reviewed by experienced editors and leading technology professionals to maintain the highest level of credibility and relevance. This commitment guarantees our readers content they can trust and rely on.
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