G2 Esports reveal first anime collab with Solo Leveling apparel

Jack Stewart, Senior Editor

Last Updated: 14/11/2025

G2 Esports have revealed a new line of merchandise in collaboration with the hit shounen anime, Solo Leveling.

The partnership, made possible through anime streaming service Crunchyroll, has led to a limited edition release of apparel.

The collection, available now, features ‘modern high-low streetwear’ pieces inspired by the gaming-based anime series and web novel.

This comes after G2 Esports unveiled their own webcomic series ‘Red Aura’ as part of the esports organisation’s 10th anniversary.

The limited-edition drop draws inspiration from the anime’s dark aesthetic and features visual elements reminiscent of the powers of Solo Leveling’s protagonist.

Solo Leveling follows the story of Sung Jin-Woo, who starts weak but gains the ability to grow stronger and ‘level up’ by clearing dungeons and winning dangerous fights.

G2 states this “zero to hero” story thematically links with the esports organisation’s own competitive history.

Sabrina Ratih, COO of G2 Esports, added to that saying:

“We’ve wanted to release an anime collaboration for the longest time so we’re more than excited to kick off our first-ever anime drop with Solo Leveling.

“It feels like the perfect fit for G2’s story – relentless, transformative, and built from the grind up.”

She added that this is another step on G2 trying to become a lifestyle brand:

“This is more than a fashion drop, it’s a statement of where gaming, anime, and street culture are headed.

“We’re not just celebrating a shared story of power and perseverance, we’re inviting fans to wear that story, live it and own it.

“This collection continues our quest to reshape esports fashion and create subtle statement pieces that bridge the gap between fandom and lifestyle.”

Esports and anime collaborations

Crunchyroll is having an increasingly strong presence in the esports industry.

This year, the streaming service sponsored this year’s LoL World Championships and partnered with the Esports World Cup for anime-based events.

Crunchroll also helped North American esports organisation 100 Thieves partner with Demon Slayer earlier this year.

There have been various esports and anime crossover partnerships as the two industries share a lot of the same nerdy fans.

Other anime-inspired collaborations include a One Piece collection from 100 Thieves and My Hero Academia collabs for both TSM and FURIA.

Team Liquid have partnered with multiple anime series, including Death Note and Naruto.

And Sentinels released a merchandise drop with volleyball-based anime series Haikyuu! earlier this year as well.

Meanwhile, various video games have also released content in collaboration with different anime shows.

Overwatch 2 has featured skin lines for Gundam, One Punch Man, Cowboy Bebop and My Hero Academia.

While PUBG Mobile introduced Attack on Titan content into the game early in 2025.

Jack Stewart, Senior Editor

In my seven years of esports writing, I've introduced esports coverage to newspapers, interviewed some of the biggest names in the industry, and driven viewers mad with the puns in my YouTube scripts. I'm most proud of the latter.

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