Streaming platform Soop has unveiled a new initiative allowing select League of Legends Champions Korea (LCK) players to co-stream matches starting with the second round of the 2025 season.
Under the agreement, LCK teams with exclusive streaming contracts with Soop can broadcast matches on their own channels.
Reports indicate that prominent organisations such as DRX, Gen.G, T1 and DN Freecs are among those to secure streaming deals with Soop.
This enables players like Lee ‘Faker’ Sang-hyeok (T1), Jung ‘Chovy’ Ji-hoon (Gen.G) and Park ‘Ruler’ Jae-hyuk (DRX) to co-stream live matches – engaging with fans worldwide including in the United Kingdom.
As reported by Esports Insider, Soop’s branding will prominently be featured across LCK broadcasts. Additionally, Soop has partnered with South Korean esports powerhouse T1 to launch Soop Adventure – an interactive fan activation.
Soop users can collect ‘e-Soop Stamps’ by completing various activities, giving them a chance to win prizes, including tickets to the Mid-Season Invitational (MSI), which will take place in Vancouver, Canada, from June 27th to July 12th.
The streaming platform will also host an online activation during the Road to MSI tournament, running from June 13th to 15th, allowing fans to get even more involved in the lead-up to the international showdown.
What is Soop?
Soop is a global live-streaming platform, rebranded from AfreecaTV in June 2024, with a strong focus on esports and gaming content.
Headquartered in South Korea, Soop enables creators to broadcast live to audiences worldwide, supporting major esports events like the Valorant Champions Tour (VCT) Pacific, PUBG Esports, and the LCK.
The platform is accessible to British users, available via its website sooplive.com and mobile apps on iOS and Android, which are downloadable in the UK through the App Store and Google Play.
Soop offers real-time translation features, including live chat translations and subtitle translations in multiple languages, including English, making it easier for British audiences to engage with streams.
Caedrel leads League of Legends co-streaming success
Co-streaming has become essential in esports, with League of Legends leading the charge.
Riot Games, the developer behind the popular MOBA, first introduced co-streaming as part of its Valorant esports programming
British esports personality Marc ‘Caedrel’ Lamont, a former professional player and prominent caster based in London, has been a trailblazer in this space.
Known for his insightful and entertaining co-streams of LCK and other League of Legends events, Caedrel has significantly boosted viewership, attracting a large UK and international audience.
His involvement underscores the British esports scene’s influence on global League of Legends broadcasting, supported by platforms like Soop.
