FIFA has launched a FIFA women’s esports programme titled ‘FameHerGame’, set up to ‘increase visibility, build grassroots opportunities and create a safe space for women competing in the FIFAe ecosystem’.
The programme is built on research conducted with women in the scene at the FIFAe Finals 2022 and aims to break down boundaries that women face in the community and competitive scene.
Member associations across the globe will run bootcamps to provide chances for women to join FIFAe and build local communities. One nominated player from each member association taking part in the FIFA Women’s World Cup 2023 in New Zealand and Australia will be invited to the FameHerGame bootcamp hosted by FIFAe in mid-2023.
At the bootcamp, FIFA women’s esports players will receive coaching and content creation sessions and compete against each other, with the top two players winning an invitation to the football tournament in Australia and Aotearoa New Zealand later this year.
Member associations from across the globe such as France, Morocco and South Africa have already joined the initiative and will nominate one player to join the boot camp in the coming months.
FIFA partners with ECL for FIFA women’s esports initiative
FIFAe will work closely with league partners such as London-based ECL, which announced women’s FIFA events last year.
ECL will tell the stories of women throughout the year to help create new role models within the community, as well invite the best players from the respective leagues to the FameHerGame boot camp.
ECL also mentioned ‘the first ever female global LAN’ taking place on June 2nd 2023.
A press release stated that FameHerGame is ‘based on the belief that both men and women can compete at the highest level in FIFA esports. FIFAe is dedicated to creating an environment where anybody can become a hero and unlock their full potential, regardless of gender or background’.
The news follows on from FIFA’s Good Game Promise initiated in 2022.
Fabienne Morlok, one of the leading players in FIFA women’s esports, said: “Esports is for everyone, and it’s time to showcase our skills to the world! With FIFAe’s support, we are looking forward to developing the women’s game and inspiring the next generation of aspiring players. I’m calling all women out there to join us in writing history and challenging the status quo.”
Adrian Rölli, Head of eFootball at FIFA, added: “FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage. We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community.”
Interested players can now join the FameHerGame Discord channel to become part of the initiative, and find out more on the FameHerGame web page.
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Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
