London Esports has announced Here East – the innovation campus at Queen Elizabeth Olympic Park – as an official training facility partner.
UK esports organisation London Esports will have a private space at Here East that will allow them to continue their growth throughout 2022.
Earlier this year, Here East revealed plans to create a ‘world-class’ esports cluster.
London Esports will join a community of esports, gaming and content developers at Here East that includes Sports Interactive, Bidstack and Staffordshire University London. Staffordshire became the first university to provide esports undergraduate degree courses in 2019.
Founder and CEO of London Esports, Alfie Wright, said: “Since meeting Gavin [Poole, Here East CEO] in 2019 and hearing about his vision on how Here East can play a part in the UK’s growth in esports, I knew that we needed to be involved.
“I am now very excited that we can announce this partnership. I’m sure, together, that we can continue to build what is an exciting time for UK esports and both London Esports and Here East will play a major part in this.”
“I’m sure, together, that we can continue to build what is an exciting time for UK esports and both London Esports and Here East will play a major part in this.”
Alfie Wright, London Esports
Gavin Poole, Here East CEO, added: “London Esports will bring deep understanding and expertise of competitive gaming and the talent required to thrive in the industry to our growing esports campus at Here East.
“Our community of esports content developers, students and tech innovators will relish the opportunity to learn from, and collaborate with, London Esports. I am delighted to welcome them to our campus.”
London Esports won the 2021 Summer UK League of Legends Championship (UKLC) earlier this year, before the UKLC was scrapped and replaced with a new NLC division system for UK/Ireland/Nordics League of Legends.
London Esports recently announced they would be stepping away from the NLC to reassess their strategic objectives.
The organisation secured partnerships in 2021 including Roccat and Aver.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
