SportQuake, a football partnerships agency with staff based in London and around the world, has today launched a dedicated esports sponsorship service.
Esportquake will help connect brands to esports teams and players, much like SportQuake already does with brands and football teams.
SportQuake was founded by former Tottenham Hotspur Commercial Director Matt House back in 2006 and is now branching out to esports for the first time.
The new esports agency says it will ‘work across all global esports properties to help brands capitalise on the unique platform that esports offers’.
“We’re setting up Esportquake to help brands plan and buy esports better. The esports ecosystem offers brands some amazing opportunities.”
Matt House, Esportquake
SportQuake CEO Matt House said: “We’re setting up Esportquake to help brands plan and buy esports better. The esports ecosystem offers brands some amazing opportunities but it’s big, it’s new, it’s complicated, it’s evolving very fast and there’s a huge lack of buy side expertise.
“Esportquake will fill this gap providing brands interested in reaching esports audiences effectively and at the right price, with all the rigour and services they would use when buying traditional sports and media.”
SportQuake is an independent consultancy with dedicated football
and esports staff based in London, Beijing, Hong Kong and Madrid.
Over the past 15 years, SportQuake says it’s worked with brands including Shopee, JD Sports, eToro and Hotels.com to deliver sponsorship strategy and support their business goals.
The UK has a mix of esports agencies, including talent agencies like Code Red Esports, consultancies like Wicked Sick, influencer marketing and creative agencies like Kairos Media and more.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
