In this comprehensive William Hill review, you’ll find everything you need to know about one of the UK’s most iconic bookmakers, including updated William Hill promo codes for 2025, standout features, and user experience insights. Whether you’re a seasoned punter or new to online betting, we’ll show you what sets William Hill apart, from its competitive odds and broad market coverage to its trusted reputation and exclusive offers. Backed by years of industry expertise, this review cuts through the noise to deliver honest, up-to-date information about the William Hill app that helps you make informed betting decisions.
Key Takeaways – William Hill
⚖️Established and Trusted William Hill is one of the most reputable names in the gambling industry, founded in 1934. 📜UKGC License No. 2752 ⚽Wide Range of Offerings Offers sports betting, online casino games, live dealer tables, and poker under one platform. 💰Attractive Promotions New users can access exclusive sportsbook and casino sign-up bonuses. Existing users benefit from regular promotions and free bets. 🖥️User-Friendly Platform Clean and responsive website with dedicated mobile apps for both Android and iOS. 💳Multiple Payment Options Supports PayPal, debit cards, e-wallets, and bank transfers, with fast withdrawal processing. ☎️Strong Customer Support 24/7 live chat, email, and help centre make it easy to resolve issues. 🛡️Responsible Gambling Tools Includes deposit limits, reality checks, and self-exclusion options. About William Hill
William Hill is a British-based bookmaker and online gaming operator with nearly a century of history. Founded in 1934, it has grown into one of the most recognised names in both retail and online gambling, especially in the UK and across Europe, including Irish horse racing.
The brand is regulated and licensed by multiple gaming authorities, including the UK Gambling Commission and the Gibraltar Gambling Commissioner, ensuring fair play and security for users. William Hill has continuously evolved with the times, embracing online gaming in the early 2000s and mobile betting soon after.
In addition to offering one of the top sportsbooks, the platform offers a full-featured online casino, live casino, bingo, and poker rooms, making it a comprehensive hub for all types of players, including those interested in virtual sports.
William Hill Promo Codes
Currently, there are no active William Hill promo codes available. However, this does not mean that players are left without enticing ways, including a William Hill free bet, to enhance their betting experience. William Hill frequently rolls out promotions and offers designed to appeal to a wide range of users. Whether you are interested in their comprehensive sportsbook, diverse online casino, or other gaming options like poker and bingo, William Hill promotions often add extra value to your play.
Although a specific William Hill bonus code is not currently required, the platform is known for offering competitive sportsbook welcome offers to new customers. These can include bonus bets, deposit matches, or other exclusive deals. It’s always a good idea to stay updated on the William Hill website or mobile app to take advantage of the latest William Hill offers and promotions that don’t require a promo code while practising responsible gaming.
William Hill Sportsbook Sign-Up Offer – Bet £10 and Get £30 in Free Bets
William Hill offers a welcome bonus to new users looking to place their first bets at the sportsbook. At the time of writing, the standard offer is:
Details:
- ✅To claim the offer, new customers must register a William Hill account and place a qualifying bet of at least £10 at minimum odds of 1/2 (1.50).
- ✅Once the qualifying bet is settled, William Hill credits £30 in free bets, usually as 2 x £15 tokens.
- ✅The free bet tokens are valid for 30 days and can be used on any sport.
This bonus is ideal for both beginners and experienced punters due to its low entry barrier and flexible use across various sports and bet types.
William Hill Casino Sign-Up Offer -100% Deposit Bonus up to £300 + 50 Free Spins
For online casino enthusiasts, William Hill offers a dedicated welcome bonus designed explicitly for slot and table game players. A typical offer is:
Key Details:
- Available only to new casino players making their first deposit.
- The minimum deposit required is £10.
- Free spins are often eligible for selected slot games only (e.g., Age of the Gods series).
- Bonus funds must be wagered 40x before any winnings can be withdrawn.
- The bonus and free spins typically expire within 7 days if unused.
This offer is suitable for players who want to explore William Hill’s vast range of slots and table games with a boosted bankroll.
How to Redeem or Use a Promo Code on William Hill
Using a promo code on William Hill is straightforward, whether you’re claiming a sportsbook or casino bonus.
Step-by-Step Guide:
- Visit the William Hill website and click on “Join” or “Sign Up“.
- Complete the registration form, and you’ll see a field to enter a promo code.
- Enter the relevant promo code for the bonus you want (e.g., “P30” for the sportsbook bonus).
- Make your first deposit and place a qualifying bet (if needed).
- Your bonus or free bets will be automatically credited once conditions are met.
If you’re an existing user and have a code:
- Go to the “Promotions” or “Offers” section.
- Click on “Enter Promo Code”, typically located under your account or deposit options.
- Enter the code and follow the instructions provided.
Always ensure the code is active and correct-expired or mistyped codes won’t work.
William Hill Bonus Key Terms & Conditions
Before claiming a bonus with William Hill, understand the key terms. Most bonuses are available to new customers aged 18 and above and may vary depending on your location. A minimum deposit or bet of £10 is typically required, with sportsbook bets needing minimum odds of 1/2 (1.50) for your first qualifying bet.
Casino bonuses often include funds and free spins but come with 35x to 40x wagering requirements, varying by game. Bonuses expire quickly; sportsbook free bets expire in 30 days, while casino offers last 7–14 days. Some payment methods, such as Skrill, Neteller, or PayPal, may not be eligible. Only one bonus is allowed per user, household, or IP address. Always check the terms.
William Hill’s Pros and Cons
When selecting an online betting platform, it’s essential to weigh the pros and cons. William Hill, a long-established name in the UK betting industry, offers numerous features but also has some drawbacks. Here’s a breakdown:
Pros:
- Trusted Brand: Established in 1934, William Hill is one of the most reputable names in the betting industry, providing trust to both new and experienced users.
- Wide Betting Options: The platform offers a vast range of sports, including football, tennis, and niche events such as darts and eSports. You can even bet on politics.
- Generous Promotions: Offers include sportsbook free bets, top casino bonuses, and slot-specific free spins, catering to a variety of users.
- Quality Casino Experience: The casino offers a robust selection of slots, table games, and a live dealer section, all powered by top providers, including Evolution Gaming.
- Excellent Mobile App: The app is fast, user-friendly, and features seamless sports betting and casino game-play, including in-play options and notifications.
- Multiple Payment Options: Supports debit cards, PayPal, Skrill, Neteller, Paysafecard, and bank transfers for flexible transactions.
- Strong Support: 24/7 customer service is available via live chat, email, and phone, offering quick and helpful responses.
Cons:
- High Wagering Requirements: Many casino bonuses come with 35x–40x wagering requirements, which may be tough for casual players.
- Geo-Restrictions: The platform isn’t available in many regions, including most of the U.S. and parts of Europe and Asia. Check your location’s availability.
- Limited Poker Options: Since peer-to-peer poker isn’t a primary focus, serious poker players may prefer other platforms.
- Bonus Exclusions for Certain Payments: Deposits via Skrill or Neteller often don’t qualify for promos, which can be inconvenient.
- Overwhelming Interface for Beginners: The desktop layout may feel cluttered to new users, though seasoned bettors might find it detailed and valuable.
William Hill Sportsbook Review
William Hill’s sportsbook stands as one of the most comprehensive and user-friendly in the industry, appealing to both casual bettors and seasoned punters. With decades of experience in the UK betting scene, the platform offers a well-rounded and feature-rich sports betting experience.
1. Extensive Sports Coverage
William Hill covers a wide array of sports, from major markets like football, tennis, and basketball to niche options such as darts, snooker, esports, and even politics. The depth of markets within each sport is also impressive example, football matches often have over 100 betting options, including corners, cards, player props, and half-time/full-time outcomes. Notably, the site covers diverse Esports, ranking as one of the top bookies for Overwatch betting, odds, and live streaming.
2. Competitive Odds & In-Play Betting
The odds offered by William Hill are highly competitive, especially in UK football and horse racing. The in-play betting section is robust, with constantly updated markets, dynamic odds, and a clean interface that makes live betting intuitive and straightforward. A visual tracker and in-game statistics further enhance the experience.
3. Bet Boosts & Promotions
William Hill frequently offers daily Bet Boosts, especially for football accumulators and horse racing bets. Promotions like “Acca Insurance” and “Scratch of the Day” help add value for returning users.
4. Build #YourOdds Feature
With the innovative #YourOdds feature, users can create custom bets and request odds directly from William Hill via Twitter. This personalisation adds a unique touch to the betting experience, earning William Hill a spot as one of the best bookmakers in the UK.
5. Live Streaming and Stats
William Hill offers live streaming for thousands of events annually, including UK and international horse racing, football, tennis, and more. Users can also access detailed statistics and form guides, helping them make more informed betting decisions.
Overall, William Hill’s sportsbook is a reliable and entertaining platform with the right mix of markets, features, and promotions to cater to almost every type of bettor.
William Hill Casino Games & Features
The William Hill Casino section offers a polished and diverse gaming experience, backed by software from leading developers such as Playtech, NetEnt, and Evolution Gaming. The platform caters to a broad audience, from slot enthusiasts to fans of live table games.
1. Slots Variety
William Hill hosts hundreds of slots covering all themes and mechanics. Popular titles include Age of the Gods, Buffalo Blitz, Book of Dead, and Big Bass Bonanza. Whether you’re looking for classic fruit machines or the latest Megaways releases, the slot library has something for everyone.
2. Table Games Selection
Fans of table games will find numerous variants of roulette, blackjack, baccarat, and poker. These games are available in both RNG (random number generator) versions and live formats. The table limits vary widely, making them suitable for both low-stakes players and high-rollers.
3. Live Casino by Evolution Gaming
The live dealer section is one of William Hill’s standout features. Powered by Evolution Gaming, it includes live versions of roulette, blackjack, baccarat, and game-show-style games like Crazy Time, Monopoly Live, and Lightning Roulette. The video quality is excellent, and the dealers are professional and engaging.
4. Jackpot Games
There’s also a dedicated jackpot category with progressive titles like Jackpot Giant and Divine Fortune, where the potential for big wins adds excitement to every spin.
5. User Experience & Filters
Games are well-organised by type and provider, allowing users to filter by new releases, jackpots, or popularity. The site layout is clean, although it’s helpful to use the search function to quickly find specific titles due to the library’s considerable size.
William Hill Casino strikes a balance between quality and variety, offering a premium experience to players who enjoy slots, classic table games, and live dealer action alike, while promoting safer gambling, making this one of the UK’s top online casinos.
William Hill Poker
William Hill does offer a dedicated poker platform, catering specifically to fans of player-to-player poker. It’s part of the iPoker Network, one of the largest online poker networks in the world, which ensures a steady flow of traffic, regular tournaments, and a variety of cash games. This makes William Hill a solid option for both recreational players and more serious poker enthusiasts.
1. Poker Game Types
William Hill Poker supports a range of popular poker variants, including:
- 🃏Texas Hold’em – Available in both No-Limit and Fixed-Limit versions.
- 🃏Omaha & Omaha Hi-Lo – With different stakes and structures.
- 🃏7-Card Stud – Less common but still offered in select rooms.
These formats are available across cash games, Sit & Go’s, and multi-table tournaments (MTTs).
2. Tournaments & Sit & Go’s
William Hill hosts a busy tournament schedule with daily freerolls, guaranteed prize pool events, and satellites to major poker series. Buy-ins range from micro-stakes to higher amounts, ensuring accessibility for all types of players.
Popular tournament types include:
- 🏆Freezeouts
- 🏆Rebuys/Add-ons
- 🏆Bounty Tournaments
- 🏆Turbo and Super Turbo formats
The Sit & Go (SNG) section features both single-table and multi-table formats, making it ideal for quick sessions.
3. Loyalty & Promotions
William Hill Poker features a dedicated loyalty program, rewarding consistent play with points that can be redeemed for bonuses, tournament tickets, or entry into exclusive freerolls.
Other regular poker promotions include:
- 💰First Deposit Bonus (100% match up to a specific limit)
- 💰Twister Races – Leaderboards for fast-paced Twister Poker.
- 💰Mission-based challenges to earn bonus cash or tournament entries.
4. Software & Interface
The William Hill Poker software is available via:
- 🖥️Desktop Client (Windows & Mac)
- 📱Mobile App (iOS & Android)
The interface is user-friendly, with customisable tables, multi-tabling capabilities, hand histories, and note-taking functions. The platform is stable, with quick loading times and secure connectivity.
5. Player Traffic & Competition Level
Thanks to its inclusion in the iPoker network, William Hill Poker, one of the UK’s top poker sites, maintains healthy traffic levels, especially during peak European hours. Most tables have a mix of recreational players and mid-level grinders, offering a generally softer field than standalone poker sites like PokerStars.
William Hill Mobile App Review
The William Hill mobile app delivers a seamless betting and gaming experience across both iOS and Android devices. Designed with user convenience in mind, the app combines sportsbook, casino, live casino, and poker functionalities in one unified platform.
1. Smooth User Interface
The app features a clean, intuitive layout. Navigation between different sections (e.g., Sports, In-Play, Casino, Promotions) is fluid, with quick-access icons and smart search functionality. Pages load swiftly, and the app is optimised for both smartphones and tablets.
2. Sportsbook on Mobile
Users can bet on a wide range of markets with just a few taps. Live betting is extreme, with real-time updates, in-play statistics, and the ability to cash out instantly. As one of the top betting apps, the bookie provides push notifications that alert users to bet results, promotions, or key moments in live games.
3. Casino & Live Dealer Integration
The casino section offers a diverse range of slots, table games, and live dealer options, all optimised for mobile play. Graphics are crisp, and game-play is smooth, even on older devices.
4. Additional Features
- Biometric login (Face ID/Touch ID)
- #YourOdds custom bet builder
- Easy access to banking and support features
- Live streaming on select sports events
William Hill Payment Methods
William Hill offers a diverse range of payment options, catering to players in various countries, ensuring seamless deposits and withdrawals.
1. Deposit Methods
- Debit/Credit Cards – Visa, Mastercard
- E-wallets – PayPal, Skrill, Neteller
- Prepaid Cards – Paysafecard
- Bank Transfer – Trustly, instant bank transfer options
- Apple Pay & Google Pay – For fast mobile transactions
Deposits are typically instant, and minimum deposit requirements vary by method (usually from £5 to £10).
2. Withdrawal Options
William Hill processes withdrawals to:
- Debit cards
- E-wallets (fastest processing time: within 24 hours)
- Bank transfers (may take 3–5 working days)
The platform operates under a “closed-loop” policy, meaning withdrawals are usually sent back to the same method used for deposit, where possible.
3. Security & Fees
All transactions are protected with SSL encryption. William Hill does not charge any deposit or withdrawal fees, but some third-party providers may.
William Hill Customer Support
William Hill offers robust and multi-channel customer support, available 24/7 to assist users with any concerns or questions about playing safely.
Online & App Users (24/7)
- Live Chat – The fastest and most reliable support channel for resolving account or betting issues. Accessible via the “Contact Us” or “Help & Feedback” section of the site or app.
- X (formerly Twitter) – Public or direct messaging support (@willhillhelp) is available for general enquiries, though response times may be slightly slower.
- FAQ/Help Centre – Comprehensive answers to common topics (e.g., deposits, withdrawals, verification) are available online.
High-Street Betting Shop Customers
For queries in shops (e.g., wagers, in-person services):
- Phone: 0870 518 1715 (Mon-Sun, 08:00–22:00)
- Postal: Retail Customer Support, PO Box 170, Leeds LS2 8JF
Complaints Procedure
If you need to escalate an issue:
- Initial complaint – Use the helpline (0870 518 1715), email ([email protected]), or postal address.
- Response Timeline – William Hill aims to resolve complaints within eight weeks. If not satisfied, you can appeal to the Independent Betting Adjudication Service (IBAS).
William Hill Responsible Gambling Tools
William Hill places a strong emphasis on responsible gambling, offering a range of tools to help customers stay in control of their gaming behaviour.
1. Deposit & Loss Limits
Users can set daily, weekly, or monthly limits on how much they deposit or lose. These tools are customisable and can be easily adjusted through account settings.
2. Reality Checks & Time Reminders
Players can enable periodic reminders that alert them about their gaming duration, helping prevent excessive play.
3. Time-Outs & Self-Exclusion
- Short-term time-outs allow players to take a break ranging from 24 hours to 6 weeks.
- Self-exclusion is a longer-term option (6 months or more), during which William Hill blocks access to all gambling products.
4. Access to Support Organisations
William Hill partners with organisations such as GamCare, BeGambleAware, and GAMSTOP to provide additional support and exclusion programs.
5. Account Activity Reports
Players can review detailed activity logs to assess the amount of time and money they’ve spent on the platform.
William Hill vs Other Competitors
Feature William Hill Coral Ladbrokes Sky Bet Paddy Power Betting odds (out of 10) 8 7.5 7.5 8 7.5 BOG (Best Odds Guaranteed) Yes Yes Yes Yes Yes Number of sports 35 30 30 40 32 Minimum deposit £5 £5 £5 £5 £5 Maximum withdrawal £50,000 £25,000 £25,000 £50,000 £25,000 Mobile app available Yes Yes Yes Yes Yes Slots selection (out of 10) 7 6 6 6 6 Live dealer (out of 10) 8 7 7 7 7 PayPal accepted Yes Yes Yes Yes Yes Live chat available Yes Yes Yes Yes Yes Is William Hill Safe?
William Hill is considered one of the safest and most reputable online betting platforms in the industry. Holding licenses from top-tier regulatory bodies such as the UK Gambling Commission (UKGC) and the Gibraltar Gambling Commissioner, the platform adheres to strict standards of fair play and responsible gambling, particularly for UK customers. Furthermore, it utilises advanced SSL encryption technology to safeguard user data and ensure secure financial transactions while providing the best odds. Regular audits from independent organisations further verify the integrity of its games and systems, providing users with peace of mind.
Our Verdict
William Hill stands out as a leading name in the online gambling industry, thanks to its extensive history, diverse offerings, and commitment to safety. With a user-friendly platform, competitive odds on sports betting, and a wide range of casino games, it caters to varying preferences. The site supports reliable banking methods and ensures customer information is always protected. Whether you are a seasoned bettor or a casual player, William Hill offers a trustworthy and enjoyable gaming experience. Its long-standing reputation and dedication to excellence solidify its position at the forefront of the market.
FAQs
How does William Hill support sports betting fans in the UK?
What horse racing features does William Hill provide for punters?
What’s included in the William Hill welcome offer for new customers?
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How does William Hill promote safer gambling across its platform?
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