New Twitch co-streaming feature a game-changer for esports
Jack Stewart, Senior Editor
Last Updated: 14/10/2025
Twitch are apparently adding a new feature which will make co-streaming an even more popular feature on the platform.
Over the last few years, esports have been revolutionised by co-streaming as popular content creators broadcast their live reactions to tournaments.
This has led to record-breaking viewership, including last year’s League of Legends World Championships with help from Marc ‘Caedrel’ Lamont.
Now, according to content creation reporter Zach Bassey, Twitch will soon introduce a brand-new co-streaming feature built into the platform.
Twitch will soon launch a Co-Streaming Feature that piggybacks on combined viewership.
— Zach Bussey 🇨🇦 (@zachbussey) October 14, 2025
Main broadcasters can indicate if they allow their stream to be co-streamed. From there, others can co-stream their content, with viewership contributing to the main broadcaster's total. pic.twitter.com/4VQGeYWmcw
Bussey claims that Twitch will soon have a built-in co-streaming option, which will combine viewership of multiple channels to the main broadcaster.
This means the original broadcaster’s stream will show the full, combined viewership on their channel.
For events like esports tournaments and award shows, this could be crucial in attracting sponsorships with concrete numbers easily accessible.
This also allows esports tournament organisers and other hosts to receive the full analytical data of all their streams.
This is going to go absolutely crazy for esports.
— Ovilee (@OvileeMay) October 14, 2025
We've already seen how much co-streamers have impacted overall broadcast numbers so the ability to easily combine viewership should be VERY appealing for potential sponsors.
Bigger number = bigger money 🤞 https://t.co/z4tkwj2rDV
Again, co-streaming has become a critical piece of esports broadcasting. It’s why Riot released a long list of co-streamers for LoL Worlds 2025.
It also combines communities, as Mark ‘ohnePixel’ Zimmerman’s co-streams led to outpouring support from the CS2 and Valorant communities for Jake ‘Boaster’ Howlett.
Though this feature could potentially convince Riot and others to open their co-streams up to all content creators, with no mention of whether this feature limits who can co-stream.
CO-STREAMING 🐐 pic.twitter.com/TLGLNA8a0h
— ohnePixel Updates (@ohnePixelUpdate) October 4, 2025
However, Bussey believes this Twitch will only allow this new feature to be used sparingly:
“It does sound like you cannot use this day-to-day, and it will ONLY be allowed for ‘Special Events’.
“So, unless you’re planning something significant, you likely will not be able to use this regularly.”
Will co-streaming be enough to bring esports viewers back to Twitch from YouTube?
YouTube supremacy still for esports but this is a much needed feature in the era of co-streaming
— ShyKnock (@DShyKnock) October 14, 2025
Helps creators get recognized and helps curb the "broadcast numbers are terrible" narratives a bit even if there are still massive ramifications of it losing it's power https://t.co/dfxu6k0v6J
Co-streaming has become a crucial feature for Twitch too, as it is exclusive to the platform.
While a lot of esports fans move over to YouTube for its smoother video player, ability to rewind, and ability to block ads on the site with Premium.
Today, the LoL World Championships 2025 started with T1 defeating Invictus Gaming in the Worlds Play-Ins.
This series smashed Worlds Play-Ins viewership records, with 2.4 million viewers in a near-75% increase on last year’s record.
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That isn’t surprising considering the Play-Ins used to feature smaller teams, and reigning World champions T1 have a huge following.
And it isn’t surprising that of those viewership numbers, YouTube and Twitch were the most popular platforms.
However, at its peak, YouTube nearly doubled Twitch’s viewership for that series.
Esports have always been a crucial part of Twitch’s strategy, and it appears the streaming platform may need to continue adapting.
Jack Stewart, Senior Editor
In my seven years of esports writing, I've introuduced esports coverage to newspapers, interviewed some of the biggest names in the industry, and driven viewers mad with the puns in my YouTube scripts. I'm most proud of the latter.
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