OG launch new green logo without notable partner

Darragh Harbinson, Senior Editor

Last Updated: 02/01/2026

OG has unveiled its new logo in preparation ahead of the commencement of 2026’s esports action, returning to a green motif for the first time since 2017.

The new logo notably does not feature Red Bull, with no mention of the energy drink brand in its advertising banner.

While the rebrand focuses on OG’s history in DotA 2, it will affect all divisions of the esports organisation.

Changes at OG facilitate return to OG logo

The move sees OG return to their original green logo, last seen at The International in 2016, a somewhat infamous though memorable event for OG, who fell to TNC Pro Team.

Regardless of that TI performance, the team won two Majors behind star Amer “Miracle-” Al-Barkawi, the #1 MMR player in the world at the time.

Those victories put OG on the map, spreading the “Dream Green” motto, before their back-to-back TI titles in 2018 and 2019.

The organisation will be hoping that their new Filipino roster can do the same in green, as the team’s failure to qualify for TI 2025 saw a full rebuild and change of region for the organisation.

That motto has now returned to OG’s branding, but this time without notable partner in Red Bull, who have featured on the organisation’s logo since 2017.

There is no official announcement of the end of their partnership, with Red Bull still featuring in OG’s partner page on its website. Yet, Red Bull does not feature in the list of advertising partners, which was part of the rebranding announcement.

The change in logo follows the September acquisition of 51% of OG by The Chiliz Group, a blockchain provider and parent company of Socios.com.

Xavier Oswald, co-founder and shareholder of OG, became CEO following the acquisition, with co-founders Johan ‘n0tail’ Sundstein and Sébastien ‘Ceb’ Debs working on a new project which was “consolidating the team’s competitive foundation.”

Controversial fan tokens at the heart of new OG ownership

Chiliz, as the parent company of Socios.com, specialise in so-called fan tokens, which have proven controversial in traditional sports.

OG’s acquisition announcement states that the tokens were “serving as the blockchain layer for tickets, merchandise, in-stadium perks, and digital content, while also integrating real-world assets and club revenues through mechanisms like buybacks to deliver deeper influence and tangible value to supporters.”

However, some fans, notably in football, where Chiliz has issued fan tokens for football clubs such as Barcelona, Arsenal, Juventus, and more, have expressed dissatisfaction with the level of influence their tokens secure.

Fans are encouraged to use their fan tokens in the app to vote on matters pertaining to the club or organisation.

A report by The Athletic stated that, “a look at the app reveals these votes do not appear to be about issues that fans are generally passionate about, such as transfer deals or match tactics. Rather, many of the votes seen by The Athletic focus on seemingly trivial matters, such as in-stadium music choices or social media designs.”

Socios defended the polls, stating, “Some may find our polls gimmicky, but those millions of remote fans who until now had no way whatsoever to actually feel part of the clubs surely appreciate the new opportunity that we are creating for them.”

Regardless of the value of the fan engagement, Chiliz and Socios.com boast that the $OG fan token has surpassed $100m in market cap as of September 2025.

Darragh Harbinson, Senior Editor

Darragh Harbinson is an esports writer specialising in Counter-Strike. He has written for Esports News UK, Esports Insider, UKCSGO, Dexerto, and Rush B Media.

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