Is Apex Legends Dying? EA’s Q2 report puts a hold on funeral plans
Hannah Marie ZT, Senior Editor
Last Updated: 29/10/2025
EA’s most recent quarterly report reveals that Apex Legends has returned to double-digit growth – a positive change to what some in the community feared was a doomed game.
However, EA fell short of analyst revenue and sales expectations overall.
“Is Apex Legends dying?” EA’s Battle Royale appears to be on a rebound
An increasing number of industry members and gamers alike have raised the question, “Is Apex Legends dying?” As ominous as the question sounds, it is an important one.
The game reached its all-time player count in February 2023 – a respectable 624,473.
Since then, the number of active players has steadily fallen. So far, the highest peak player count for Apex Legends in 2025 has been 262,219 on April 28th.
However, EA’s Q2 report shows that Apex Legends has returned to double-digit year-over-year growth.
Electronic Arts, $EA, Q2-26. Results:
— EarningsTime (@Earnings_Time) October 28, 2025
📊 EPS: $0.54 🟢
💰 Revenue: $1.839B 🔴
📈 Net Income: $137M
🔎 Madden NFL 26 and Apex Legends returned to net bookings growth, but overall revenue and earnings fell on tough prior-year comps. pic.twitter.com/Nh4z6M004f
This is likely associated more with content development and esports growth, which has re-engaged the existing player base while deepening retention and interaction.
For example, changes to the Apex Legends Ranked system drew it closer to the ALGS format, which proved a more popular direction for players. Apex Legends also added a long-awaited feature to the Battle Royale in its Galactic Games event: wall-running.
If you're complaining about Ranked in Apex Legends STOPI!!!! It's the best it's been in a long time things are headed in the right direction. Ranking up is not supposed to be easy. You do not deserve a trophy just for participating….. STOP!!! @PlayApex
— HisandHersLive (@HisandHersLive) August 20, 2025
EA has also introduced better support for Apex creators through creator codes.
These re-engagement initiatives, combined with Apex Legends’ inclusion in the Esports World Cup, likely led to a more reliable revenue stream for EA.
Nevertheless, there is still a high level of discontent in the Apex Legends playerbase. From matchmaking to gameplay balancing, Respawn and EA have a long journey toward restoring the Battle Royale to its former glory.
Apex is flat out dying 😭😂 rank system is so bad I’ve had so many of the people I played with quit altogether, now people just bored of this stale game mode that’s been going on forever. The value of badges are gone. Pred doesn’t mean shit. gG’s@Respawn @PlayApex
— aH_Pulsating (@aH_Pulsating) October 28, 2025
EA’s 2025 releases offer hope, but revenue declined overall
Battlefield 6 has also been integral to maintaining EA’s status in the games publishing industry. The game smashed the franchise record (although this will likely be dwarfed by GTA VI next year), selling over 7 million copies in its first three days post-launch.
EA has also successfully launched the annual EA FC instalment and seen growth in other EA Sports titles.
Lock & load for the ultimate all-out war experience in #Battlefield6.
— Battlefield (@Battlefield) July 24, 2025
Live gameplay stream hits July 31: https://t.co/9ybuBCoyTa pic.twitter.com/CCmiGwOP7R
Although these paint a hopeful picture, EA still faces several challenges.
Despite the unexpected Apex Legends rebound and title release success, EA did not see an increase in sales or revenue for Q2. In fact, sales dropped by 13% overall.
The company is also settling post-acquisition. Saudi Arabia’s Public Investment Fund and other private equity firms now own the game publishing giant. Alongside this, the company recently announced its EA AI strategic partnership, which triggered aggressive community pushback. These two changes are also pushing fears of potential impending layoffs.
🚨 EA staff face challenges with management's AI push, per a new report:
— Glassowski (@TomGlass) October 28, 2025
– Forced to use AI tools like ReefGPT despite flaws
– Creative staff train AI on their own work, fearing job cuts
– Resistance grows as AI adoption is tracked daily #EA #AIinGaming #GameDev pic.twitter.com/qk3GLkfyZp
For Apex Legends and its player base, the Q2 report offers a glimmer of hope. Perhaps the once-beloved Battle Royale is finally on the path back to glory.
However, EA’s Q2 reports should be taken as a notice to postpone the funeral, not as a request to return your funeral attire.
The future remains uncertain, and gamers will have to wait to see the effects of EA’s acquisition unfold.
Hannah Marie ZT, Senior Editor
Hannah is a journalist specialising in the esports, gaming, and technology sectors. Working for outlets such as Dot Esports, Esports Insider, and of course ENUK, she has developed a love for wider esports, Apex Legends, and advocating for women's esports initiatives. You may have seen her at various esports and gaming events, including ALGS LANs, ESI London, EGX, and watch parties.
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