Neace brands new wave of hate as ‘literal slander trying to destroy’ his business, considers suing, wants to hit Challenger on Korean server as response to latest criticism of his League of Legends coaching and fees

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Update (November 2022): Neace has responded to a new wave of hate and criticism of his League of Legends (LoL) coaching as “literal slander”.

Neace has been accused recently of not having reached Challenger elo in LoL, with his ethics called into question, as well as the price of his coaching sessions.

Neace first responded to this latest criticism from Hancock here:

Challenger mid Tryndamere player Yasukeh posted this Twitter thread and videos about Neace saying he never hit Challenger, and that a screenshot Neace shared of his ‘promoted to Challenger’ screen in the LoL client was Photoshopped, among other claims.

Neace posted a new video on YouTube titled ‘a message to all my haters’, addressing the recent complaints and criticism, allegations that he was boosted and/or duo-queueing and the fact he is copyright striking some videos that are using large chunks of his content to rubbish him.

“I have seen people spending days of their life creating threads and trying to destroy my business, it’s literal slander that has been going around,” he said.

“Initially I try to take the high road and ignore a lot of it, but people started to buy into this stuff. It’s always some point of obvious jealousy. They’re trying to cash in on the fact that I work hard. It’s sad, they choose to attack rather than work together.

“People are hiding in the shadows, looking for any excuse as to why they’re not successful. People got mad because I was copyright striking videos, but I will keep on doing that.”

“I have seen people spending days of their life creating threads and trying to destroy my business, it’s literal slander that has been going around.”

Neace

Neace said he has considered suing people over the matter, but ultimately decided against it, Neace said in this video titled, ‘should I sue my haters for defamation?’

“I would like to announce that I do not care anymore,” he said. “I can’t win, there’s nothing I can really do about it other than call it for what it is, point out the behaviour and I’ll say, if you want to make hate videos, go ahead. I won’t copyright strike any of it.

“Ultimately what’s going to happen is I’ll just let it go and shout out content creators in the space who are doing really good work.”

Neace also said there are some good people out there, for example he collaborated with Broxah and he name-dropped other good coaches like Eragon, Coach Curtis and Veigar V2.

On accusations he was sometimes giving his clients the wrong information, such as making risky plays or taking different runes, Neace said:

“Just because a client does a bad play, or I tell a client to do a risky play and the result doesn’t go well, doesn’t mean the coaching is wrong. Sometimes you want the client to take a risk and not be scared, or you want to teach them a concept that’s important.”

Neace

“For those people who are mad it costs a lot to get coaching, sorry, that’s how supply and demand works, but in a few weeks I’m announcing something new for people who can’t afford it.”

Neace said he reached Challenger on his old Death by Cards account before selling it, and denies he Photoshopped the picture. He also in his video linked above showed a clip of an old stream where he wasn’t duo-queueing.

Now he plans to reach Challenger on a new Korean account to prove to his haters he can reach the rank.

Neace being in the spotlight again also spawned a new meme, featuring a picture of Neace with a piece of basic info about the game, as demonstrated here by LS:

Neace said he finds the meme funny and positive.

“People think the meme of me saying obvious shit is a slam dunk against me,” Neace said. “But my clients are smart people who want to save time and I’m just teaching the fundamentals of League, which no one else wants to do, because they think they’re better human beings than the people who want to pay for coaching, and think have some sort of say on what people should spend their money on.

“I don’t have to prove [I can make it to Challenger] anymore, but I will. If you don’t like that, let me give you a piece of advice: you don’t really get any further in life by hating on other people. That’ll be $350.”

Original article (published December 30th 2021):

League of Legends coach Neace has hit back at figures in the community who have criticised the price of his coaching sessions.

The North American content creator has produced a lot of educational videos over the years, and in particular in 2021 he fleshed out his coaching business further, launching a separate League of Legends Challenger Coaching channel on YouTube, doing more coaching sessions and running League of Legends boot camps which have helped more than 7,000 players this year.

Neace currently charges $250 for a single 90-minute on-stream coaching session or $350 for a private one, and also offers other coaches on his Neace.gg website priced at around $100 to $150 each.

Yesterday, some people in the community made fun of his prices, including G2’s former Summer 2021 LEC strategic coach, Nelson, who later joined UK-based LEC organisation Excel Esports in early 2022.

The tweets sparked some discussion in the community around fair prices of video game coaching sessions, with some saying they were costly, and others saying Neace is merely meeting demand, marketing himself and growing his brand.

Neace initially responded with this tweet, which pro player and coach Amazing also shared his opinion on:

Neace then said he was closing his Twitter DMs due to “negative press from influencers regarding my coaching prices and my business – I am getting death threats/spam reviews and anger directed towards me”.

Today, Neace has posted a video response to his critics, which is a part sarcastic money-making guide and part serious account of his background and the amount of work he’s put into his business.

“I was minding my own business, coaching, I mind-controlled two clients to sign up to private coaching sessions, then for three on-stream coaching clients I held a g.. to those players heads to make them get coaching,” he joked in the below video. “I got $1,000 ish, I forced them to buy my coaching, they didn’t choose my coaching.”

Neace then took a more serious turn in the video, explaining how he joined the US military after graduating to pay off debts of $100,000.

He came up with a business plan to make a career out of gaming, before hitting Diamond in League of Legends and posting one of his first educational videos in 2013 – ’10 tips to make Diamond in solo queue’.

Neace began offering $20 coaching sessions in around 2015, before getting burnt out, moving to Fortnite and eventually returning to League and refocusing his coaching. He charged $100 a session, but was always booked up and didn’t have much free time, so he raised his prices again.

He also disputed claims that he never made Challenger, but admitted he doesn’t have the time to maintain a Challenger account due to the amount of coaching work he has. Neace also said Nelson got the maths wrong in the tweet about making $63,000 a month, saying he made $250,000 this year.

“I’ve been doing this for so long, and to have people attack me really, really hurts,” Neace said. “If you think you can do this job, get more clients, make more content and do what I do, stop talking about it on Twitter and do it. I’ll come and support you. If it’s so easy to do it, then go ahead and do it.

“I’ve been doing this for so long, and to have people attack me really, really hurts. If you think you can do this job, get more clients, make more content and do what I do, stop talking about it on Twitter and do it. I’ll come and support you. If it’s so easy to do it, then go ahead and do it.”

Neace

“If I hear another coach’s name on my content, I go and watch their content. A lot of people think I’m out here trying to compete with other people. I’m not. I don’t give a fuck what other coaches do or charge, all I care about is making good content, keeping my audience happy and myself sane.

“I’ve been the hater before, I get it. It’s frustrating when people make more money than you and you think you deserve the chance. But I’m not the guy that lucked into this.

“I love all my fans, my job and I am honestly so sad that there are so many people out there that choose to attack me rather than try to work with me. I’ve been nothing but open and friendly in the coaching space.”

British LEC caster and analyst Caedrel also criticised Neace’s coaching, as shown at the start of this video from Neace, as did streamer IWillDominate, who said that more than 50% of people aren’t financially responsible and suggested that Neace is unethical.

Others in the League community, including the UK scene, commented on the situation. We’ve rounded up some reactions below.

In Neace’s response video, UK caster, content creator and PR, Excoundrel, said: “I don’t always agree with you Neace but I’ve gotta say you’re absolutely right here. You charge what people will pay, you’ve built a great brand and you deserve all the success you’ve come into.

“Results speak for themselves and if your students are getting better at the game then that’s all that matters. You aren’t scamming people, you aren’t taking away families’ mortgage money, the people who will pay can afford it.”

Other tweets included the following:

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